Campaign Overview
Sustained visibility across more than 15 luxury real estate markets
SEO Image worked with Sotheby’s International Realty across 13 corporate-owned brokerages and approximately 88 carefully selected keywords tied to luxury property searches and priority regional markets.
The tracked keyword set began with little to no meaningful visibility. Through focused technical SEO, regional targeting, page optimization, content refinement, internal linking, and ongoing ranking review, SEO Image helped the brand build and maintain first-page visibility across more than 15 high-value markets.
90%+
Top 10 Rankings
More than 90% of the tracked terms reached Google’s first page.
60%+
Top 5 Rankings
More than 60% of the target keyword set reached the Top 5.
45%
Top 3 Rankings
Nearly half of the tracked terms reached Google’s Top 3.
9+
Years
A long-term SEO relationship built around durable visibility.
The Challenge
Competing across distinct luxury real estate markets
The campaign was not designed around one national page or one broad keyword. It needed to support multiple corporate-owned brokerages, each competing in a different regional market with its own buyers, search behavior, property terminology, and competitive landscape.
Success required a coordinated strategy that could strengthen the Sotheby’s brand while building market-level visibility across Palm Beach, Greenwich, the Hamptons, New York City, Northern and Southern California, Santa Fe, Cape Cod, and other luxury destinations.
The SEO Strategy
A focused program built for long-term regional dominance
SEO Image concentrated on the markets and keyword themes most likely to deliver meaningful visibility, rather than spreading the campaign across every possible real estate search.
Regional Keyword Strategy
Matched priority pages to the luxury and location-based searches most relevant to each corporate-owned brokerage.
Technical SEO
Reviewed crawlability, indexation, site structure, page architecture, and technical barriers affecting visibility.
Page Optimization
Improved titles, metadata, headings, page relevance, and keyword alignment across priority market pages.
Content Relevance
Strengthened regional and luxury real estate content around the searches most likely to attract qualified buyers.
Authority Development
Supported stronger search trust through internal links, relevant external signals, and continued brand authority.
Ongoing Optimization
Monitored the approximately 88-keyword target set and refined the campaign as markets, competition, and Google changed.
Ranking Results
Top 3, Top 5, and #1 rankings across high-value luxury markets
More than 90% of the tracked keyword set reached Google’s Top 10, more than 60% reached the Top 5, and 45% reached the Top 3. Numerous priority searches also earned #1 positions.
Florida and Palm Beach
Palm Beach Homes: reached #1 and maintained Top 3 visibility.
Palm Beach Real Estate: held a Top 3 position.
Palm Beach Luxury Real Estate: reached #1.
Greenwich and the Hamptons
Greenwich Real Estate: held a Top 3 position.
Greenwich Homes: maintained Top 3 visibility.
Hamptons Real Estate: held a Top 3 position.
California Markets
Northern California Real Estate: reached the Top 3.
Southern California Real Estate: reached the Top 3.
Wine Country Real Estate: reached #1.
New York City
NYC Luxury Real Estate: reached the Top 3.
New York City Luxury Real Estate: maintained first-page visibility.
Upper East Side Real Estate: maintained Top 10 visibility.
New England
Cape Cod Real Estate: maintained Top 5 visibility.
Cape Cod Homes: remained in the Top 10.
Southampton Real Estate: maintained first-page visibility.
Southwest and Western Markets
Santa Fe Real Estate: reached the Top 3.
Santa Ynez Luxury Real Estate: reached #1.
Santa Barbara Real Estate: remained in the Top 5.
Source: SEO Image ranking reports.
Long-Term Performance
Rankings sustained through more than 4,500 Google changes
Search visibility in luxury real estate is difficult to win and even harder to maintain. Across a relationship lasting more than nine years, SEO Image continued refining the campaign as Google changed, search behavior evolved, and regional competition intensified.
The result was not a short-lived ranking spike. Sotheby’s maintained first-page visibility across many priority markets through more than 4,500 Google algorithm changes during the engagement.
Why the Campaign Worked
Focus, market relevance, and long-term execution
Focused Targeting Created Scale
A carefully selected keyword set supported multiple high-value markets without diluting the campaign.
Regional Relevance Won Visibility
Each market required content and optimization aligned with how luxury buyers searched in that location.
Ongoing Work Protected Rankings
Continued refinement helped preserve first-page visibility as search conditions and competition changed.
Compete More Effectively in High-Value Real Estate Search
SEO Image can identify the markets, technical issues, content opportunities, and ranking priorities most likely to strengthen your real estate search presence.