These SEO case studies highlight how SEO Image has helped clients improve organic visibility, keyword rankings, technical performance, content strategy, local rankings, branded search visibility, and long-term search presence across competitive industries.
Real Estate SEO Case Study
Sotheby’s International Realty, Inc.
Sotheby’s International Realty is one of the world’s largest luxury real estate brands. The company worked with SEO Image for more than nine years, maintaining strong search visibility through years of Google algorithm updates and major changes in the search landscape.
Objective
Develop a ranking strategy to increase visibility for general, luxury, regional, and real estate-related keyword searches.
Strategy
SEO Image developed a long-term real estate SEO strategy focused on luxury property search behavior, regional keyword targeting, technical SEO audits, on-page optimization, internal linking, content relevance, and ongoing ranking review. The campaign required maintaining visibility across a large real estate footprint while adapting to repeated Google algorithm updates.
Results
Third-party visibility estimates showed the tracked organic keyword footprint growing by more than 10x during the campaign period, while estimated organic traffic more than doubled. Top-ranking keyword visibility also expanded significantly across Top 3, Top 10, Top 20, and Top 50 ranking positions.
During the campaign, Sotheby’s International Realty saw a dramatic expansion in organic keyword visibility. Organic search visibility and estimated organic traffic also improved substantially over time.
SEO Image helped the client achieve strong rankings across more than 15 regions while targeting approximately 90 real estate and luxury real estate terms. The campaign produced Top 10 rankings for more than 90% of the tracked target keyword set, with many terms reaching Top 5 and Top 3 positions.
Before working with SEO Image, the company had little to no visibility for its tracked target keyword set. After SEO Image, Sotheby’s International Realty achieved Top 10 rankings for competitive real estate searches and maintained strong visibility over time.
Real Estate SEO Case Study
Related Rentals
Related is one of the world’s largest real estate developers, owning and operating numerous properties throughout Manhattan. Related is also the lead developer for Hudson Yards and owner of the Cosmopolitan Hotel in Las Vegas.
Objective
Related came to SEO Image for a high-level SEO audit based on new design parameters. They also needed link building and on-page adjustments to the live site. SEO Image performed a 55-page SEO audit with specific recommendations for programmers and designers to implement.
Strategy
SEO Image performed a detailed SEO audit to identify technical, structural, on-page, and content issues that limited search visibility. The strategy included developer-focused audit recommendations, on-page adjustments, link-building support, and SEO guidance around the redesign so the site could compete for both broad apartment rental terms and regional luxury real estate searches.
Results
Third-party visibility estimates showed Related’s tracked organic keyword footprint growing by more than 13x, with major gains across Top 3, Top 10, Top 20, Top 50, and Top 100 keyword positions. The campaign also helped improve branded search visibility and organic search presence over time.
During the campaign, Related saw a dramatic expansion in organic keyword visibility across competitive apartment rental and regional real estate searches.
SEO Image produced Top 10 rankings for 14 regional properties despite the live site originally being built in Flash. After the new design launched, SEO Image helped integrate new SEO strategies and produced Top 5 rankings for highly competitive target terms including “Apartment Rentals” and “Rental Apartments,” along with regional terms for the luxury real estate market.
Before working with SEO Image, Related had limited visibility for its tracked target keyword set. After SEO Image, Related achieved Top 10 rankings for traffic-driving real estate and apartment rental searches.
Law SEO Training Case Study
ALM / Law.com
ALM features some of the most recognized legal media and publishing brands, including Law.com. The engagement focused on SEO training, editorial SEO, and consulting across ALM-branded platforms.
Objective
Train ALM’s editorial, marketing, and platform teams on SEO best practices so writers and internal teams could better understand keyword research, search-driven headlines, article structure, content optimization, and recurring SEO issues across Law.com and related ALM properties.
Strategy
SEO Image provided SEO training and consulting across ALM’s branded platforms, helping teams understand how search behavior should inform legal publishing, article titles, keyword targeting, content structure, internal linking, and editorial planning. The training was designed to give writers and internal teams a practical SEO framework they could apply repeatedly across a high-volume publishing environment.
Results
SEO Image trained ALM teams across keyword research, SEO-conscious writing, search-driven titles, and content optimization. Writers gained a stronger SEO skill set and learned how to use tools and search data to identify better article opportunities.
Following the training and consulting engagement, third-party visibility estimates showed Law.com’s organic search presence expanding dramatically over time, including major growth in organic traffic, Top 3 rankings, Top 10 rankings, and total ranking keyword footprint.
Following the SEO training and consulting engagement, Law.com’s organic search visibility and traffic improved substantially over time. Because the engagement involved training and internal team adoption across multiple branded platforms, the results are best represented as a broad improvement in SEO capability, editorial process, and long-term organic search performance rather than a single page-level ranking campaign.
Hospitality SEO Case Study
BLT Steak
BLT Steak is one of the leading steakhouses on the East Coast. The company came to SEO Image looking for hospitality SEO services.
Objective
Develop a ranking strategy to increase visibility for local steak, steakhouse, restaurant, and hospitality-related search terms.
Strategy
SEO Image developed a local and hospitality SEO strategy focused on regional restaurant searches, steakhouse keywords, on-page optimization, content relevance, local signals, and competitive keyword visibility for restaurant discovery.
Results
Third-party visibility estimates showed BLT Steak’s tracked organic keyword footprint growing by more than 3x during the campaign period, while estimated organic traffic also increased by more than 3x. Top 3 keyword visibility grew by more than 10x, showing strong gains for highly competitive local and hospitality searches.
SEO Image produced Top 10 rankings across multiple regions and Top 3 rankings for competitive “Steak” and “Steakhouse” keywords.
Before SEO Image, BLT Steak had limited visibility for its target keyword set. After SEO Image, BLT Steak achieved Top 10 rankings for extremely competitive and general terms related to its restaurants.
Technology SEO Case Study
GlobalSign
GlobalSign is a worldwide provider of SSL certificates.
Objective
Develop a ranking and linking strategy to increase visibility for SSL-related keyword searches.
Strategy
SEO Image developed a technical SEO, content, and authority-building strategy focused on competitive SSL certificate keywords. The campaign included keyword targeting, on-page optimization, link strategy, content relevance, and ongoing search visibility review across Google.com and Google.co.uk.
Results
Third-party visibility estimates showed estimated organic traffic increasing by more than 10x during the campaign period. Tracked keyword visibility also more than doubled, with substantial growth in Top 3, Top 10, Top 20, and Top 50 keyword positions.
During the campaign, GlobalSign saw a major increase in organic search visibility as the site gained stronger visibility for competitive SSL-related searches.
SEO Image produced Top 10 rankings for numerous SSL terms, including highly competitive searches such as “SSL,” “SSL Certificates,” “EV SSL,” and related certificate keywords.
Before working with SEO Image, GlobalSign had limited visibility for its tracked competitive SSL keyword set. After SEO Image, the company achieved Top 10 rankings, and in many cases Top 5 rankings, for extremely competitive technical search terms.
Technology SEO Case Study
StackOverdrive
StackOverdrive is a boutique DevOps consulting company that worked with SEO Image to build organic search visibility in a competitive technology niche.
Objective
Build the company’s online visibility from the ground up with SEO, content strategy, reputation support, and conversion-focused optimization for DevOps consulting searches.
Strategy
SEO Image focused the campaign around the small set of high-intent DevOps consulting searches most likely to drive qualified business. The strategy included keyword targeting, on-page SEO, content development, link and authority building, conversion optimization, and ongoing ranking review for niche technology terms.
Results
StackOverdrive started with little to no organic visibility for its target keyword set. SEO Image helped the company earn Top 3 rankings for high-value DevOps consulting terms, including searches such as “DevOps consulting.” Those rankings became a major driver of qualified traffic and leads in a niche where a relatively small number of monthly searches could produce significant business impact.
The campaign helped grow the company from no meaningful organic search presence to hundreds of qualified organic visits per month and meaningful revenue growth within the first year. The company later earned recognition on the Inc. 5000 list, supported by the business growth generated during that period.
