Technical and Structural Audit
Reviewed site architecture, crawlability, indexing barriers, templates, page structure, internal linking, and technical elements affecting visibility.
Enterprise Real Estate SEO Case Study
13x+ Keyword Visibility Growth for Related Rentals
SEO Image helped one of the world’s largest real estate developers overcome a search-limiting Flash website, guide a major redesign, and earn Top 10 visibility across 14 regional properties.
Campaign Overview
Expanding search visibility across a major Manhattan real estate portfolio
Related is one of the world’s largest real estate developers, with a major Manhattan portfolio and leadership behind high-profile projects including Hudson Yards. SEO Image was engaged to strengthen search performance across Related Rentals, its property portfolio, and competitive apartment-rental searches.
Over a 4+ year engagement, SEO Image delivered a 55-page enterprise SEO audit, technical and structural guidance for programmers and designers, on-page optimization, keyword targeting, link-building support, and redesign recommendations. The work supported both the live Flash-based website and the transition to a more search-friendly platform.
13x+
Growth in tracked keyword visibility
14
Regional properties earning Top 10 rankings
Top 5
For major apartment-rental searches
4+ Years
Long-term enterprise SEO engagement
Source: SEO Image ranking reports and Semrush.
The Challenge
Growing visibility while replacing a search-limiting Flash website
Related came to SEO Image while working within design and development constraints that created major technical and structural SEO challenges. The live site relied heavily on Flash, limiting search-engine access to important property, location, and apartment-rental content.
The company needed an enterprise roadmap that could improve the existing site, guide the redesign, and coordinate SEO requirements across developers, designers, content teams, individual properties, and broader portfolio goals.
Portfolio Implementation
One SEO framework supporting properties, regions, and major rental terms
The campaign extended beyond a single corporate page. SEO Image developed recommendations that could support individual properties, regional searches, luxury real estate terms, and broad apartment-rental keywords at the same time.
This scalable approach allowed each property to compete around its location, building type, amenities, and audience while strengthening the authority of the broader Related Rentals portfolio.
Enterprise Impact
SEO became part of the redesign and portfolio growth strategy
The engagement gave Related more than a list of isolated fixes. It created a technical and strategic framework that could guide a major redesign, improve the live site, and scale across a large property portfolio.
By aligning development, design, page structure, keyword targeting, content, and authority, SEO Image helped Related compete across both broad rental terms and valuable regional property searches.
Why the Campaign Worked
Enterprise SEO connected technical execution with portfolio-wide growth
The Audit Was Built for Implementation
Detailed recommendations gave developers, designers, and marketers clear actions rather than broad SEO theory.
SEO Guided the Redesign
Integrating search requirements into architecture and development created a stronger foundation for future visibility.
The Strategy Scaled Across Properties
A coordinated framework helped individual buildings compete locally while strengthening the broader rental brand.
Turn Your Real Estate Website Into a Stronger Portfolio-Wide Growth Asset
SEO Image helps developers, property managers, brokerages, and enterprise real estate brands identify the technical, content, redesign, and market opportunities most likely to increase qualified search visibility.