SEO For Drug Rehab & Addiction Treatment Centers
With Recent Changes in Google banning Drug & Alcohol Treatment keywords, SEO is more important for Rehab Marketing than ever!
Marketing a drug and alcohol treatment center is a delicate issue. You don’t want to be too aggressive or intrusive in your advertising methods, but you still need to reach a broad audience of potential clients in need of your rehab services. There are many strategies you can use to generate leads for your treatment center without appearing overly aggressive including social media marketing, SEO, PPC, Reputation Management, and email marketing just to mention a few.
We believe that the right combination of search engine optimization for your website and paid search or PPC (Pay Per Click) will provide the most cost-effective and natural way of generating quality leads for rehab centers. With organic traffic, you’ll reach more people who are actively seeking for assistance to overcome alcohol and substance addiction for themselves or their loved ones.
SEO: Why Your Treatment Center Needs It
With Google recently blocking keywords that traditionally brought in traffic from Adwords, now is the time to get your organic rankings going! Conventional marketing and advertising methods such as TV and newspaper ads are no longer as effective as they used to be. They are not only more expensive, but they’re gradually losing popularity as the world becomes more digital, especially in the mobile sector.
PPC ads are no longer as effective as they used to be. They are not only more expensive, but they’re being banned by search engines as target terms. Terms which brought you business in the past. SEO Image is one of the early SEO firms in the industry, and we have experience in getting clients to rank for "extremely competitive" keywords including Apartment Rentals, SSL, SSL Certificates, Steak, Diamond Engagement Rings, and numerous others.
Google and Compete did a comprehensive study in September 2012 titled Treatment Center Study to determine what influences people suffering from addiction to seek treatment and how they choose a rehab facility.
Some of the key findings of the report showed that:
- 86% of individuals seeking drug or alcohol treatment used Google search before scheduling their appointment.
- 76% of these patients checked websites of treatment centers while researching for the best facility.
- 53% of them had visited more than two treatment centers before they made up their minds.
- Leads generated from an online search are two times more likely to convert.
- Online research matters a lot to potential leads. So does Reputation.
The numbers mentioned above show how effective SEO is in marketing your treatment center. If you don’t have a performing SEO strategy in your marketing efforts, you could be losing as much as 80% of potential leads actively searching for rehab services. Not all SEO’s can be effective in the recovery industry, it’s extremely competitive, and most sites ranking aren’t even treatment centers, but rather portals that sell leads only after they fill their beds.
With the help of a good digital marketing agency, you can monitor the ROI of each campaign and make the necessary adjustments to drive more leads to your treatment facility.