Technical SEO
Reviewed crawlability, indexation, page architecture, technical barriers, and site-level issues affecting visibility.
Enterprise Technology SEO Case Study
From Outside the Top 30 to Top 5 SSL Rankings
SEO Image helped GlobalSign compete against the world’s largest digital security brands and earn Top 3, Top 5, Top 10, and #1 visibility across major SSL searches in U.S. and international markets.
Campaign Overview
Winning visibility in one of search’s most competitive technology markets
GlobalSign is a worldwide provider of SSL certificates and digital security solutions. Before working with SEO Image, the company did not rank in the Top 30 for its most competitive SSL searches.
SEO Image developed a focused enterprise SEO and link-building strategy around commercially valuable terms including SSL, SSL certificates, EV SSL, and related certificate searches across Google.com, Google.co.uk, and additional international markets.
Outside Top 30
Starting visibility for competitive SSL terms
Top 3
For “SSL certificates”
Top 5
For many core SSL searches
#1
Organic visibility in Google Japan
The Challenge
Competing against the largest SSL certificate brands
The SSL certificate market included some of the best-known security and technology companies on the web. Search results featured brands such as VeriSign, DigiCert, GeoTrust, GoDaddy, Thawte, Entrust, Microsoft, and RSA.
GlobalSign needed stronger visibility for the commercial searches businesses used while evaluating certificate providers, SSL products, and EV SSL solutions. The campaign had to improve relevance and authority without depending on a complete redesign or CMS replacement.
The SEO Strategy
Technical SEO, commercial relevance, and authority development
SEO Image focused the campaign on the SSL searches most likely to produce qualified commercial visibility, then strengthened the technical, content, linking, and authority signals needed to compete.
Commercial Keyword Targeting
Prioritized SSL, SSL certificates, EV SSL, and related certificate searches with direct business value.
On-Page Optimization
Improved titles, descriptions, headings, page relevance, internal links, and keyword alignment.
Content Relevance
Strengthened certificate-focused content around buyer questions, product categories, and search intent.
Authority and Link Strategy
Built stronger trust and search visibility through focused authority development and link-building support.
International SEO
Tracked and refined performance across Google.com, Google.co.uk, Google Japan, and additional search markets.
Campaign Results
Top 3, Top 5, Top 10, and #1 visibility across major SSL searches
GlobalSign moved from outside the Top 30 for its most competitive SSL terms to Top 10 visibility across numerous commercial searches, with many core keywords reaching the Top 5.
The campaign also produced Top 3 visibility for “SSL certificates” and a #1 organic ranking in Google Japan, while building strong visibility across Google.com, Google.co.uk, and additional international markets.
Business Impact
Stronger visibility at the point businesses evaluated certificate providers
The campaign placed GlobalSign in front of companies searching for the exact SSL products and certificate solutions it sold. That expanded discovery beyond branded traffic and helped the company compete earlier in the buyer decision process.
The ranking and linking strategy also created a durable framework GlobalSign could continue using to compete across valuable security searches and international markets.
Why the Campaign Worked
Focused execution made a global technology market winnable
Commercial Terms Came First
The campaign prioritized the SSL searches most closely connected to product demand.
Relevance and Authority Worked Together
Technical improvements, stronger content alignment, and link strategy helped GlobalSign compete against larger brands.
International SEO Expanded Reach
A multi-market approach created visibility across the U.S., U.K., Japan, and additional global search environments.
Compete More Effectively in a Difficult Technology Search Market
SEO Image helps enterprise technology companies identify and win the technical, content, authority, and international search opportunities most likely to produce qualified visibility.