For years, marketers have been locked in a never-ending game of cat and mouse with search engine algorithms, tweaking keywords, crafting metadata, and adding backlinks. It’s all been in the name of that elusive goal: climbing to the top of Google’s search results. But what happens when the rules of the game change entirely? […]
In the fast-evolving world of digital marketing, acronyms pop up as quickly as new AI tech itself. SEO. SEM. And now, we have GEO—Generative Engine Optimization. If you’re scratching your head, don’t worry! Generative Engine Optimization, or GEO, is new enough that most people are just starting to explore what it can do and […]
Ever wonder how businesses rank for their Keyword + Near Me searches? It’s not something that you actually need to target, as Google will auto-suggest “near me” to save you time when you’re searching. Unfortunately, that is how “Near Me” terms became one of the misunderstood elements of Search Engine Optimization. So let’s clarify […]
SEO is a major element of any web-based marketing strategy. Out of several billion websites on the web, it is quite important to make sure your website stands out in front of your targeted audience. This is where a reliable SEO agency will come into play. Overwhelmed by choosing an appropriate SEO agency, especially […]
With 89% of customers starting their customer journey on a search engine, it’s never been this important for businesses today to be in control of their online reputation. And it’s true. One wrong first impression online can cost you a customer for life. One single tweet can destroy your career. Hit-piece articles and clickbait […]
Artificial intelligence content has changed the way businesses think about their online digital marketing approach, including search engine optimization (SEO). AI technology can generate high-quality content at scale which allows businesses to improve their visibility online and reach greater volumes of organic traffic. Like any technology, managing AI content has pros and cons relative […]
