Alan Rabinowitz

    All posts by Alan Rabinowitz
    • Voice Search Optimization

      How To SEO For Voice Search, Local & Near Me SEO Strategies

      March 12, 2018 by Alan Rabinowitz

       

      With the rise of voice technologies like Apple’s Siri, Google’s Ok Google, Amazon’s Alexa and Microsoft’s Cortana, marketers today are only beginning to uncover the most effective voice search optimization strategies in marketing.

      The voice search revolution is around the corner and voice command is on the rise.

      According to Hitwise, nearly 60 percent of all search engine searches on mobile devices are made with voice.

      What’s more interesting is how we see voice search evolving passed our laptops, smartphones, and tablets; oozing into our speakers, TVs, watches, cars and even in our homes to just to name a few connected things.

      The good news?

      Voice search optimization is in its early stages, and early adopting search marketers have the opportunity to beat competitors to the punch.

      In this SEO voice search article you will learn:
      ● Why voice search matters to marketers
      ● How users use voice search
      ● Voice search strategies that optimize for digital assistants

      Why Voice Search Matters To Marketers?

      Hummingbird
      In 2013 Google released the algorithm update, Hummingbird. It splashed waves in the SEO community and marketers were forced to adjust their SEO strategies. Before, search was all about keyword strings and backlinks from other sites.

      Now with Hummingbird, Google went from “strings to things”; considering each keyword in each query, user intent and the overall relationships behind keywords; forcing webmasters to feed search spiders content in a more human manner.

      Instead of keyword stuffing, webmasters now must identify important keywords and also make connections to user pain points (points where conversions drop); increasing the chances that users will find a more semantically correct search result.

      RankBrain
      In 2015, Google introduced artificial intelligence (AI) algorithm, RankBrain. Which helps Google come up with accurate search results for queries that it technically does not know. It does this by depositing large amounts of written language into mathematical entities called vectors for computers to understand.

      Why is RankBrain important to search marketers?

      With all the different variations a query can be phrased, combined with all the meaning variations behind each word, whether it be typed in keyboard or with voice search, RankBrain AI uses mathematical guesses to connect unique keyphrases to related keywords. And because it’s AI, it gets better with time.

      With 15 percent of queries being 100 percent unique to Google every day, RankBrain not only provides users with the next best possible options but also inspires search marketers to create more content that can rank for the other 15 unique variations Google has never seen before.

      Google also goes on record stating that RankBrain is the third most important ranking signal in their algorithm – that’s huge!

      Search Market Pie

      Google dominates the search market, owning 74.5% of the search market pie. Search marketers have no other option but to cater to Google’s algorithm. Other notable search engines like Bing, Yahoo!, Baidu, and others together all hold only between 5% – 10% of the search market pie.

      Voice Search - Search Market Pie
      To win the search war, marketers have to play on Google turf.

      Voice Technology Revolution

      Today it’s trendy to use voice commands. Voice search is already a popular gesture with users, and its growth rate is expected to increase as voice technology matures.

      At the moment, voice search market stats show:

      ● 50% of US households use voice search for online content;
      ● 62% of adults between 25 – 34 use voice search for online content;
      ● 75% of adults between 18 – 24 use voice search for online content.
      Voice Search Market Share

      Also, with the internet of things coming around the corner, it’s expected that by 2022 the average US household will have at least one voice activated device. In total that’s about 70-million devices. Marketers need to pay serious attention to voice search and learn how to leverage voice search strategies to their advantage.

      So How Do Users Use Voice Search?

      There’s a difference between voice search queries and keyboard queries.
      Contrary to queries made on keyboards, voice search queries tend to be longer and are classified as being “more human.”

      For example, a typed query for a vegan restaurant may look like this: “best vegan restaurant.”
      On the other hand, voice queries are more likely to be more human and look like this: “where’s the best vegan restaurant near me?”

      It’s also worth noting that since voice search hit the scene, question phrase queries have spiked 61 percent yearly.

      Sitting at the top of the question phrase movement are “who” questions.
      Question Searched Growth“Who” phrases skyrocketed up 134 percent and “How” phrases up 81 percent.

      Voice Queries Tend To Look For Local Content

      Search phrase “near me” has grown more than 130% year after year.

      Near Me Google Searches Are on Mobile Devices

      Users want digital assistants to know the best possible answer to their query nearest them. Whether it be “best cafes near me” or “best dentists near me” mobile users on the go want to know local content, whether it be in Manhattan or Los Angeles. Keep in mind that desktop searches and non-voice searches tend to type the region vs. using “near me” which is usually added to Google suggest as well as the region. Mobile users tend to say “near me” as noted by Google. 88% of “near me” searches are mobile and a growing trend on mobile as well. So optimize accordingly.

      Voice Search Strategies And How To Optimize For Digital Assistants

      Create Content That Answers Questions

      With voice search queries being more conversational and stacked with question phrases, you’ll want to tailor your content so that your website answers questions in a more human way.

      So how do you answer questions in a more human way?

      Well, a good place to start is to listen and note how your customers ask for products and services in your store. If you’re doing keyword research for answer optimization, use tools like Question Samurai, StoryBase, and Answer the Public. From here you can tailor your content for voice search queries and create original pieces like a FAQs page, blog posts, free eBooks, infographics and even videos.

      It’s nothing complicated, just write like a human.

      Search Engines Love Mobile-Friendly Websites

      With Google’s Mobilegeddon algorithm pushing the mobile search revolution into 2015, it’s never been more important for brands today to deliver mobile-friendly experiences. Sites that do not perform well on mobile tests like speed and responsive design will rank lower in 2018.

      You can use Google’s free mobile-friendly tool and also Google’s page speed tool as well to figure out if your website needs extra work. Most voice commands are made on mobile devices, so it’s without a doubt that Google will serve users the best possible mobile-friendly experience.

      The free tools mentioned above will provide useful insights that show you how you can improve your overall site speed.

      Local Optimization

      One of the most effective voice search strategies out there is local optimization. Voice queries tend to ask for local information. Start by brainstorming keywords that describe your niche industry and your neighborhood. Then create local pages that target those keywords. Be sure to also use the trending keyphrase “near me” in your title tags, meta descriptions, internal links and anchor text.

      Also, you’ll want to claim your My Google Business listing. It’s free, and with it, you’ll be able to show important information to searchers such as your business name, address, phone number, ratings, hours of operation, directions and your website. This will also help you populate Google’s prized Knowledge Graph.

      And remember: when you fill out your Google My Business listing, be consistent in how you use it on your website and in other local directories.

      Why?

      Google rewards consistency. Whenever you fill out any business information online with any listing make sure your business name, address, and phone number are all consistent. This signals to search engines that your business is legit. When businesses show inconsistency on the web, it makes their business look fake, spammy or even hacker-ish. Even the slightest mistake can lower your SEO score.

      Structured Data And Schema Markup

      Web pages with schema markup have an advantage over websites without schema markup. Pages with markup give search engines a better understanding of a webpage’s content and most importantly its context; pacifying to Google Hummingbird and voice search. When you markup content properties in your source code, you’ll get to take advantage of Rich Snippets and Rich Cards, which help with voice search and conversion rates.

      The example below shows you the difference between search results with rich snippets and results without.
      Voice Search Optimization Structured Data

      Conclusion
      The SEO world is on the cusp of a voice search revolution. The voice technology we have seen in sci-fi series’ and films is finally here. And yes, it’s hard to keep up with technology in the marketing world.

      The voice search strategies I mentioned above will give you a leg up on the competition. Remember to target local queries, create content and pages on your website that answer question phrases, and be sure to take users to fast and mobile-friendly websites that have marked up pages.

      If you can think of one or more effective voice search strategies that are not on our list, feel free to share your insights below and leave a comment in the comments section.



    • Reputation Management Guide

      A Proactive Online Reputation Management Guide

      October 12, 2017 by Alan Rabinowitz

      Did you know that all the time and effort it takes to build a positive brand reputation can be ruined by a single bad review on Google, Yelp, Rip-off Report, or Complaints Board? Managing your online reputation is no longer optional but mandatory for your company’s survival.

      First, Some Highlighted Statistics:

      • 78% of consumers trust peer recommendations while only 14% trust advertisers.
      • 8 out of 10 Internet Users in the US say that negative information read online made them change their mind on a purchasing decision.
      • 86% of people would pay more for services from a company with higher ratings and reviews.

      The Importance of creating a positive reputation online has never been more crucial. Continue reading



    • Rehab Marketing

      Rehab Marketing After the Google Adwords Drug & Alcohol Addiction Keywords Ban

      September 25, 2017 by Alan Rabinowitz

      Now That Google Is Limiting PPC Keywords, How Do You Market Your Rehab Center?

      Advertising avenues for drug treatment and rehab centers seem to be growing narrower with time. The powers that be at Google recently implemented new restrictions targeting PPC advertisements for addiction and rehab centers after seeing rising cases of “misleading experiences” in treatment centers. The restrictions have been implemented as a preventive measure against drug treatment and rehab centers with aggressive paid search marketing strategies yet don’t provide the promised services.

      The soaring rates of drug and alcohol addiction in the US have led to a mushrooming of rehab centers. Addiction treatment has become a booming business with cut-throat competition for patients seeking for help. Addicts or their families always turn to Google and other search engines when looking for help in a rather discreet way. Unfortunately, some of these online searches lead the unsuspecting addicts or their loved ones to rehab facilities that don’t live up to their promises. Google recently acknowledged this problem and began limiting ads that show up when a user searches for addiction treatment and rehab centers on its search engine.

      According to Elisa Green, Google’s spokeswoman, the decision to restrict rehab PPC ads was reached after they found “misleading experiences” in a number of drug treatment centers advertising on their platform. The decision will, however, limit a majority of small-time rehab centers seeking to get a piece of the $35 billion addiction treatment industry. Facing Addiction’s co-founder, Greg Williams says the move by Google is a strong statement on the importance of people’s lives over the pursuit of profit.

      Google is now clamping down on any ad that shows up when a user searches for phrases such as “alcohol treatment center” or “drug rehab.” They are not even selling ads related to the phrases or the keywords anymore. So which other marketing options does a rehab center have after the recent Google’s restrictions? Where should rehab centers focus their online marketing efforts now?

      SEO is the Way to Go Now

      The delicate nature of drug and alcohol treatment centers demands a precautious approach in marketing. You cannot employ all-too-aggressive or intrusive methods in your marketing efforts but you still want to reach as many individuals in your locality and beyond who need the services you provide. It is a delicate balance between maintaining your fine reputation as a center that does not market aggressively and attracting more clients so that you can keep on doing the good work. Search engine optimization (SEO) provides a perfect solution to this marketing conundrum.

      SEO is more targeted than other forms of advertising. It helps you rank high for search terms or keywords related to your treatment center, giving you a good opportunity to immediately reach individuals who are actively seeking for your treatment and rehab services. With SEO you can market your rehab services consistently without appearing like you are doing it too aggressively. So far, SEO is still one of the most cost-effective methods of making sure your drug treatment and rehab center is found by potential clients via search engines.

      SEO Strategies for Drug and Alcohol Rehab Centers

      Due to the embarrassing nature of addiction, most people seeking for rehab facilities prefer to do it discreetly via Google and other search engines. It is therefore important to ensure that your website appears in the first few results that come up when a person searches for related key terms such as “rehab centers in [your city or region]. SEO provides the easiest way to get there. SEO is completely unobtrusive but ensures that your treatment center is easily found by people in need of your services.

      So how do you employ SEO strategies effectively to rank your center’s website on top search engine results? Well, SEO is a broad concept involving numerous on-page and off-page strategies to not only ensure that your site ranks well but to have an edge over your competitors too. However, some of the best SEO practices include optimizing for specific keywords that are related to your rehab treatment center. The strategies you use in optimizing for specific keywords depend on the services you provide. For instance, do you treat addiction to drugs, alcohol or both? Does your center have a holistic or 12-step approach of treatment? Where are you located and which words or phrases do people in your city or region use when referring to the region? The answers to these questions will determine the SEO strategy you employ, especially the keywords you need to rank for.

      Your Content Strategy

      Another key factor in SEO is the content you have on your website. Google ranks websites primarily on the relevance, value, and usefulness of the content they publish. It actually makes no sense to spend time and resources to rank a site that does not provide enough value to convert visitors into clients. In as much as your goal is to make people seeking for addiction help fill your contact form or call your center, it is important to have useful content that is convincing enough to make someone take the desired action. Publish different types of content targeting different types of addiction patients or their loved ones. Having a different page for each service that you provide is always helpful.

      Register With Google My Business

      Lastly, make sure your rehab center is registered with Google My Business. This helps you to reach users searching for rehab services in your area. Most people seeking addiction treatment for themselves or their loved ones are likely to use location-based searches for treatment centers close to them. Google My Business allows you to list your treatment center’s name, physical address, telephone number, and office hours from a single convenient location. Remember to connect your center’s Google+ page with Google My Business.

      Another advantage of using Google My Business is mobile search. Your website will easily be found by anyone looking for a rehab center in your neighborhood or city via mobile. Keep in mind that close to 50% of searches today are done on mobile devices.

      Conclusion

      With the right drug and alcohol rehab SEO practices, you’ll soon start seeing more website traffic, more phone calls, and an increased number of contact forms being filled by potential clients. SEO helps you reach more people looking for your help via search engines in a useful and unobtrusive way. When done right, SEO is significantly less expensive than PPC, which is no longer viable given the latest restrictions from Google.



    • Managing Your Online Reputation Webinar

      Managing Your Online Reputation – Webinar

      September 20, 2017 by Alan Rabinowitz

      Our CEO, Alan Rabinowitz, will be a featured speaker for a BBB webinar on Oct. 4, 2017. Covering how your reputation is important for online sales. Learn the importance of managing your online reputation for any business and how to encourage happy customers or clients to give you a good review. This is an exclusive webinar for all BBB businesses. If you’re a BBB Member, check your email for registration information. Continue reading



    • SEO & Matrketing Strategies for Drug & Alcohol Recovery Centers

      7 Strategies for Lead Generation For Drug & Alcohol Recovery Centers

      July 27, 2017 by Alan Rabinowitz

      Marketing a drug and alcohol treatment center is a delicate issue. You don’t want to be too aggressive or intrusive in your advertising methods, but you still need to reach a wide audience of potential clients in need of your rehab services. There are many strategies you can use to generate leads for your treatment center without appearing overly aggressive including social media marketing, SEO, PPC, Reputation Management, and email marketing just to mention a few.

      However, we believe that the right combination of search engine optimization for your website and paid search or PPC (Pay Per Click) will provide the most cost-effective and natural way of generating quality leads. With organic traffic, you’ll reach more people who are actively seeking for assistance to overcome alcohol and substance addiction for themselves or their loved ones.

      A large majority of individuals seeking help for their addictions prefer to do it discreetly for obvious reasons. Most addicts will look for treatment through search engines such as Google and Bing. A recent survey showed that 49% of searches for alcohol and drug rehab facilities on Google are done on mobile devices. Over 33% of patients searching for addiction treatment via mobile devices will schedule an appointment. This makes Pay Per Call an effective option.

      SEO: Why Your Treatment Center Needs It
      Conventional marketing and advertising methods such as TV and newspaper ads are no longer as effective as they used to be. They are not only more expensive, but they’re gradually losing popularity as the world becomes more digital, especially in the mobile sector.

      It makes no sense for a rehab facility to spend thousands of dollars on advertising when that money could have been used for more useful purposes such as improving the facility and treating patients. Digital marketing techniques such as SEO and Pay Per Call provide a more cost-effective way of generating rehab leads than traditional advertising.

      Google and Compete did a comprehensive study on September 2012 titled Treatment Center Study to determine what influences people suffering from addiction to seek treatment and how they choose a rehab facility.

      Some of the key findings of the report showed that:

      • 86% of individuals seeking drug or alcohol treatment used Google search before scheduling their appointment.
      • 76% of these patients checked websites of treatment centers while researching for the best facility.
      • 53% of them had visited more than two treatment centers before they made up their minds.
      • Leads generated from online search are two times more likely to convert.
      • Online research matters a lot to potential leads. So does Reputation.

      The numbers mentioned above show how effective SEO is in marketing your treatment center. If you don’t have a performing SEO strategy in your marketing efforts, you could be losing as much as 80% of potential leads actively searching for rehab services. Not all SEO’s can be effective in the recovery industry, it’s extremely competitive, and most sites ranking aren’t even treatment centers, but rather portals that sell leads only after they fill their beds.

      Benefits of SEO to Treatment and Rehab Centers
      The goal of SEO for your treatment center’s marketing is to increase website traffic, reach a wider audience of people in need of help, have more people filling your contact forms and calling your center for assistance. Instead of spending a fortune on untargeted advertising, or PPC for reputable recovery centers, you can rely on SEO to rank high on search engine results for keywords that are relevant to your services so you can reach a highly targeted audience.
      Here are a few more benefits of SEO for drug treatment and rehab centers:

        • Better rankings and increased visibility
      One of the key benefits of SEO is increased visibility of your website. With better rankings, you’ll benefit from increased organic traffic, leads, and more conversions. Many in-house SEO’s hired by recovery centers cannot perform at the same level as an experienced agency.

        • Higher authority through link building
      Your site’s authority is one of the key ranking factors. Authority is determined by the number and quality of backlinks pointing to your site from other authority sites on the Internet. For instance, if your website has links from news and other high authority websites, Google considers your site as another authoritative source and will reward you with better rankings. However, in the face of recent Google updates, the quality of backlinks that you have matters more than quantity. For instance, 10 high-quality links have a higher backlink value than 100 links from low-quality websites.

        • SEO helps to improve your site’s user experience.
      Improving your website’s content is a key SEO factor in your marketing plan. Your content strategy should include relevant graphics and a high-quality design with faster and more efficient page loads. Great content benefits you in two ways. It gives your visitors a better user experience with faster page loads and valuable, relevant information, and secondly, it makes search engines rank your website higher in SERPs.

      Popular search engines such as Google have complex algorithms that can detect the visitor’s behavior on your addiction treatment and rehab site. If potential clients are leaving immediately after they land on your site, Google will drop your ranking on search results, but if your site is delivering valuable content and better user experience, you’ll be rewarded with higher rankings. When you improve your website’s content, you’ll make it rank higher in search results and generate more leads from organic traffic.

      Generating Leads from Pay Per Click and Pay Per Call Ads
      The fastest way to generate leads for your alcohol and drug treatment center is through paid search or paid calls. With paid search, your site will appear at the top of SERPs for relevant keywords in just a few days. PPC ads are very effective for most industries but using them to drive rehab center leads presents a few challenges. For instance, Google Adwords prohibits advertisements for drugs or alcohol which means, even though you are not promoting the use of drugs or alcohol, you’ll have to be very careful on how you use the two terms in your ads.

      With Pay Per Call, you get instant calls from our ads, so assuring you’re targeting good, relative terms is important, especially if you only take PPO insurance or out-of-pocket payments. This make it a harder target as it requires that your addict has one of the better insurance plans, or that he or his family will cover the costs out of pocket, and not all addicts are wealthy.

      The sensitive nature of addiction treatment services means that you cannot use remarketing strategies to follow people who’d previously visited your site as you would in other industries. Understandably, potential clients would not want to see your rehab ads everywhere they go online. Another key challenge you expect to encounter with rehab PPC ads are the high cost of ads in this category. Drug abuse treatment and rehab terms are in one of the most competitive industries with high bids for the best keywords. It’s common to pay $30 to $80 per click for most keywords. However, high competition proves that PPC not only works but delivers qualified leads as well. Using Pay Per Call can help turn these clicks to instant calls to your admissions or help center.

      Here are a few ways to ensure that your clicks convert to leads for the best return on investment (ROI):

      Build a mobile friendly site
      Research shows that 49% of drug and alcohol rehab center searches are done via mobile devices. 33% of mobile searches result in an appointment. So make sure you give them the ability to click to call from your mobile site.

      These statistics go to show how important it’s to make your website mobile friendly. Due to the sensitive nature of drug and alcohol abuse treatment, most patients find it easier to schedule an appointment on their mobile devices than desktop platforms. This means that mobile ads convert better but does your website provide good mobile experience? Is it easy for potential clients to click and call your facility straight from their smartphones or tablets?

      Ensure that prospects can click to call straight from the mobile advertisement. More importantly, keep track of your mobile PPC stats and analytics to determine your ads performance.

      Create relevant and compelling ads
      Ad relevancy is critical in PPC, especially with Google Adwords. You need to pay special attention to the keywords you use and ensure that they are both relevant and compelling to the visitors. Have the keywords in your ad’s title and body. If you analyze most rehab ads, you’ll notice that they include words like “rehab” and “drugs” in the ad copy to ensure relevancy. Strive to look for better keywords than the rest to reach an even wider audience at a lower rate.

      It is often difficult to create compelling ads with the tight character limit allowed by Adwords and other PPC companies. The trick is to be as concise as possible. You can also use Google Ad Extensions to get more online real estate to promote your treatment center. Take advantage of other options such as Call Extensions, Sitelink Extensions, and Location Extensions to get the most out of your PPC campaigns. All these elements can help to give you lower costs for each click and higher click through rates.

      Create Direct Landing Pages
      Attention spans are naturally short, and people easily get distracted. If an internet user searches for a specific topic and lands on a page that is too generalized or is not related to the keyword they searched for, then they’ll naturally disconnect, click the back button and probably go to your competitor’s page. Ensure that your landing page has information relevant to what the user is searching for. If your ad is targeting people seeking for alcohol addiction treatment, create a landing page specifically for alcohol abuse treatment rather than a page with generalized substance abuse treatment. Create specific pages for specific groups such as teenagers, men or women. Create relevant landing pages to avoid disconnects which could potentially hurt your ROI.

      Geotargeting
      Ensure that your ads are geo-targeted. People will always want to check into a rehab facility in their locality. Your ad copy should be designed to reach out to your local traffic for the best results. You can include the location in your ad copy or use location extensions. Geotargeting improves your ads relevancy and visibility to potential clients searching for treatment services with a local keyword. The more people who’ll see your ad, the more leads you are likely to generate.

      Conclusion
      When done properly, Pay Per Call, SEO and PPC will provide effective ways of reaching out to potential clients seeking for drug and alcohol treatment services. However, to ensure that you are generating qualified leads instead of throwing money down the drain, you need to work on your landing pages. If considering Pay Per Call, then you will get instant calls to your center.

      Pay close attention to your Call to Actions (CTAs). Put your contact phone numbers in multiple locations and ensure that you have contact forms on each page. Include Live Chat in your pages with active staff ready to handle any question that the potential clients may have. All these lead generation elements can be monitored and tracked to determine how good or poorly your campaign is doing.

      With the help of a good digital marketing agency, you can monitor the ROI of each campaign and make the necessary adjustments to drive more leads to your treatment facility.



    • SEO Awards

      SEO Image Recognized as A Top NYC SEO Firm!

      July 27, 2017 by Alan Rabinowitz

      Top SEO Services FirmSince 2002, SEO Image has many years of experience helping small, mid, and enterprise level clientele develop strong search engine strategies to build their online presence and improve brand awareness. As demand for SEO services continues to rise, competition has also increased, and a buyer can struggle to effectively identify a reliable and experienced partner in such a crowded marketplace. Fortunately, we have the opportunity to stand apart from the rest through our partnership with Clutch, a ratings and reviews platform and market research firm, based in Washington, D.C. In one of Clutch’s regular reports that compiles research on the top performers across their directory, SEO Image is honored to be featured as one of this year’s Top SEO Services Firms in New York City!

      Once a company creates a profile on the site, they are ranked according to Clutch’s proprietary research methodology, which incorporates a variety of factors. Specifically, SEO Image was evaluated according to our reputation in the industry, the caliber of our clientele, as well as our ability to clearly demonstrate our strategies and deliverables. As a result of this research, SEO Image is listed in the NYC SEO Services Firms Leaders Matrix.

      As ratings and reviews play an increasingly central role in the consumer journey, Clutch has leveraged this trend for the B2B space. As opposed to a short testimonial, Clutch analysts speak directly with a company’s clients to understand the full scope of the services provided by a company, resulting in highly comprehensive reviews.

      Moreover, with the reviews published to our profile, SEO Image is able to remain highly accountable to our clients. For this reason, we are grateful to those of our customers who have taken the time to share their experiences. They have provided useful insights that can help SEO Image grow and continuously improve. Below are a few of the positive comments:

      5 Star Rating Recommended Review

      These comments alone make us even more firmly believe that knowledge, reliability, and transparency are central tenants of a strong partnership, and we are excited to have this opportunity provided by Clutch to assure prospective buyers that we prioritize these values and deliver on our promises. Overall, we are looking forward to working with new partners eager to grow their businesses along recognized SEO experts. To learn about the full scope of our service offerings, visit: https://seoimage.com/



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