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Building Quality Content – Increases PR and Traffic

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by Alan Rabinowitz

So, you need to get traffic to your site. You need to get better PR on your internal pages…

You should mix SEO, PPC, Articles, Press Releases, and Email Marketing campaigns. This not only gives multiple exposure avenues but will help get traffic quickly. Keep in mind that articles and PR are short-term traffic generators so you need to be consistent with them.

We recommend you pursue well-written articles and avoid making them low quality. There are a million low-quality articles out there used as a link-building tool or content spam. This means there’s a ton of garbage now circulating for the sole purpose of links or content ranking. These will be temporary as the article sites will eventually be devalued as the number of spammy articles increases, and in 2023, old content should be audited, edited or deleted, and updated or archived in a way the lessons the impact of low-quality content pulling the scoring of the site down as a whole.

Search engine spiders are using technology that tries to judge the quality of the content. They are most likely using some language, grammar, spelling, and AI data. Search Engines will increase the rankings of the page that has better content on it. Haven’t you noticed some internal pages of sites with fresh content and quality content ranking well?

Syndicating articles is a good link building strategy, and if they reference the main source can actually boost that post. In 2023 however, this is less likely than in the past. In fact, many PR sites and news sites that syndicate or pull feeds get devalued as duplicated content. So the old strategy no longer performs well. You can still use Press Releases that are “News Worthy.” The better the Press Releases and the syndication, the more traffic they will generate.

If your marketing strategy is complete and focused on quality, you will get traffic and increase the overall scoring and rankings of your website.


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