Seeing Green?

Seeing Green - Google PageRank Toolbar
October 26, 2007 by Alan Rabinowitz

It seems like a dog’s age since Google updated the PageRank Toolbars. Making this the second PR update for the year. Many sites are reporting lowered PageRank, but some younger sites seem to have been given a nice boost when optimized from a link-baiting and content syndication methodology.

I now more than ever believe that these PageRank numbers are simply for show. With the recent penalties and changes to some sites, there seems to be NO EFFECT on rankings, so either we’re about to experience a new Google algorithm and see ranking updates, or we’re just being given evidence that the Google Toolbar is nothing more than really smart link-bait for the world of Search Giants.

So with this in mind, I’m gonna bet that Google is devaluing the power of any and every sitewide link. No doubt to kill the blog handshaking that has driven many popular blogs to extremely high PR. Also, they may be considering strategies to devalue blogs in general as bloggers keep criticizing Adsense claiming it pays very little. Google may feel that blogs only offer PageRank and that advertisers are trying to increase rankings and not traffic. – You decide!

Food for Thought…

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3 thoughts on “Seeing Green?

  1. I can bet that Google will take small step back after this changes. I have noticed that in some categories the search results are less relevant than before.

  2. Alan says:

    I have not seem the SERPS affected by this. I think there is a different algorithm going on with internal pages and this is simply to take everyones minds off other changes.

    I also mentioned that I felt this could be a precursor of other things to come, since Google likes to do major updates around the holidays.

  3. Cindy (The 15 Minute Dating Blog) says:

    I have always been told that PR is not that useful. What really counts at the end of the day is really SERP.

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