Alan Rabinowitz

SEO Conspiracy Theories & Search Engine Updates
by Alan Rabinowitz

These are theories discussed in the offline SEO arena with several different SEOs this week.

Nothing is proven, just possible theories based on experienced SEO opinions. I call them conspiracy theories because they are just that. Paranoid theories from people who see too much in the results pages of Google. These are created out of the SEO haze that happens towards the end of the week to those of use to busy to be on the forums. Continue reading →
Google Gains, MySpace Grows, SEO Perspectives
by Alan Rabinowitz

Google gains more popularity and search market share according to sources at Hitwise:

Data from 2006:
Search Engine – Search Volume
www.google.com – 60.29%
search.yahoo.com – 22.58%
search.msn.com – 11.56%
www.ask.com – 3.63%
Source – Hitwise
Continue reading →
Declining PageRank in Web Directories
by Alan Rabinowitz

Editor’s Note: This post is old. PageRank, by Google, is a Google marketing strategy of the past, it is useless today. PageRank made Google a more popular Search Engine as all of us marketers touted it. It was a fun gauge of quality until it became a commodity.

Have a read and ignore the PageRank references, but what it basically says still holds true. One thing to note: In 2012, Google penalized millions of domains for bad link building practices. One bad practice was considered the overuse of directories in their linking strategy. Read on…

One thing I have noticed recently is the dramatic PageRank drop from directory home pages to directory internal pages. This may be a sign of the decline of directories.

Since many SEO firms use directories when starting client campaigns because they are easy paid links, we have seen an incredible increase in the number of new directories popping up. Continue reading →
Search Engine Optimization as Marketing
by Alan Rabinowitz

In today’s world of online marketing, businesses need to go beyond standard SEO services and embrace the recommendations of modern search engines to seek higher quality SEO strategies. SEO firms that give their clients an added benefit to their service, or offer viral marketing services as an additional package, offer their clients the ability to go viral and use Linkbait and viral marketing methods. Linkbait (a strategy to get webmasters to link to a target website by offering them something) is one method of trying the viral marketing strategies seen by huge Viral successes such as Google, Flickr, Technorati, and del.icio.us. All of these sites are popular, and gain their traffic from link popularity or something they offer to their visitors. Google likes people talking about them, del.icio.us like to talk about people, flicker likes people to look and show and technorati is people talking. Continue reading →
Google’s Marketing, Learn from leaders.
by Alan Rabinowitz

Recent newsletters showing people unhappy with Google SERPs, forums and colleges trying to analyze Google’s PageRank, tools that calculate Googles PageRank, theories on Google algorithms, theories on ranking strategies, anything good or bad about Google seems “Good for Google.” Continue reading →
MSN to Buy Yahoo?
by Alan Rabinowitz

The latest news buzz is MSN’s proposed talks with Yahoo for a buyout or M&A. This would be a very interesting takeover, as the combined searches of MSN and Yahoo would be 33% of all online searches and Google would still lead with 49%, according to a Nielsen Net Ratings April 2006 report. This would make the search margins closer and a strategic deal with other search providers could even out MSN and Google should this happen. Continue reading →

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