One factor in SEO is what we now call “Market Share”. This term, coined at NYC Search Engine Strategies conference in 2006, is about how important the anchor text is when a website is first born.
This means that the way we link to a site can outweigh what is on the site, the real strategy here is not just using “anchor text”, but rather the way we first use it.
Like it or not the World’s most popular Search Engine is old and has bugs. Since 1998 Google has been unable to fix its weak canonical handling and 302 hijacks that actually deteriorate website rankings if not found.
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This is a topic I will discuss choosing the right SEO Company. We took on a client in the Legal industry that hired a “Specialty” Legal Search Engine Optimization Firm. The company only worked for sites in this specific industry. Apparently, this company had owned its clients’ SEO and used techniques that banned other SEO companies clients in the past. Like all clients linking to each other and all links to clients came from the SEO firms own properties.
Editor’s Note: This is an old post:
We just installed the Mac version of FireFox, and after a snail 1.5.0.7 version which got hung up on every corner, we are happy to report a screaming fast version in 2.0.
Firefox is screaming around every corner and appears faster than Camino, Flock, and Safari by a long shot. It feels like we have a faster internet connection.
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The notorious nofollow tag. Sometimes called the Link Condom, this tag is supposed to keep Google from passing PageRank and from following the link to give the link credit in Google’s “link Popularity” search engine.
The tag is added to an HTML link tag like -a href=”link-here” rel=”nofollow”– This is what Google has asked Webmasters to use when selling ads so that their search engine can figure out that this is not a link to credit. While the idea of Google using it for Ads is the reason for its creation, most webmasters use it for one purpose – to stop a spam penalty for linking OUT to a bad neighborhood. Continue reading
These are theories discussed in the offline SEO arena with several different SEOs this week.
Nothing is proven, just possible theories based on experienced SEO opinions. I call them conspiracy theories because they are just that. Paranoid theories from people who see too much in the results pages of Google. These are created out of the SEO haze that happens towards the end of the week to those of use to busy to be on the forums. Continue reading
