Alan Rabinowitz

11 Benefits Of Good Online Reputation Management – Ultimate Guide
by Alan Rabinowitz
With 89% of customers starting their customer journey on a search engine, it’s never been this important for businesses today to be in control of their online reputation.

And it’s true.

One wrong first impression online can cost you a customer for life.

One single tweet can destroy your career.

Hit-piece articles and clickbait headlines can manipulate public perception and ruin your life.

Study shows that if your business shows four or five negative reviews, the chances of losing a customer increases to 70%.

This can happen to anyone when online reputation management is swept under the rug.

Without an online management strategy, your business is left defenseless and at the mercy of your enemies.

The good news?
It doesn’t have to be that way. You can take control of how the world perceives your business and its online reputation.

How?
Simple.

In this online reputation management guide, you will learn the following:
- Why it’s important for businesses today to have an online reputation management strategy
- How to improve your online reputation today
- The top benefits of good online reputation management
- How the benefits of online reputation services can help your business
- How to choose a good online reputation management agency
- The best online reputation management tools that’ll give you an unfair advantage
- Online reputation management implementation that you can use today.
Why it’s essential for businesses to have an online reputation management strategy?
Online reputation management is important when creating a successful business for a few critical reasons.
1. It provides you with strategies like digital marketing and public relations tactics and search engine optimization (SEO), and social media management tools that improve and maintain the online image of your brand 24/7.
2. Also, online reputation management has proven to successfully improve positive reviews for companies, including positive online conversations and news articles about the business online.
3. And managing your online reputation isn’t necessary, but it’s an advised course of action.
4. If you want professional and personal success and effortless customer word-of-mouth referrals, and industry buzz and authority, then online reputation management is critical for your business.
5. Your online digital footprint alone makes it easier for customers to come back for more.
6. And it will also be the reason why new customers pour in.
How To Improve Your Online Reputation
Below we narrow down the most important steps that you can take today to improve your online reputation management practice:
- Evaluate the current state of your company image and reputation
- Claim all business listing profiles on sites like Yelp, Google Business Profiles, etc.
- Adjust the privacy settings on your social media to be public
- Claim social media profiles and be active
- Release positive online content
- Identify, minimize, and remove harmful online content
- Encourage satisfied customers to leave a review.
If you feel these steps seem small and insignificant at first, it’s the start of an enormous positive change, and move forward!

Start campaigning for positive online reputation management and see how many good things can come from it.

What Are The Benefits Of Good Online Reputation Management?
Here are the top benefits that come along with incorporating good online reputation management. Remember, for it to function well, you need to have a well-thought-out approach. Study the benefits below, think about them, and put in the effort to make them happen!

Benefit Of Good Online Reputation Management 1: Builds Social Proof, Credibility, And Trust
The psychology behind good online reputation management is a key aspect. When current and potential customers see that you are a reliable and credible business, they will want to work with you. But, other than that, it shows that you are engaged, transparent, and established business.

Benefit Of Good Online Reputation Management 2: Reinforces Your Brand Image And Messaging
Your brand identity and reputation should be extremely important to you because it’s how customers view you in the business world. If you want to establish the position of a trustworthy company, then it’s essential to send a clear message to your customers.

Furthermore, online reputation management can even help you focus on those items that you know are consistent with your brand and slowly remove the ones which are not.

Benefit Of Good Online Reputation Management 3: Attracts A Younger, Tech-Savvy Generation
Get them while they’re young. And you can do this with technology. In today’s digital world, children grow up online and have access to smartphones and tablets even while in elementary. In fact, 93% of the younger population own a smartphone. Use these numbers to make some magic! If you want to attract a big young audience and keep them in the future, then the solution is to have a big online presence.

Benefit Of Good Online Reputation Management 4: It Improves Customer Retention
Online reputation management will attract customers and also help you keep them too! A complete online presence, including being active on social media, can help you keep your company on your client’s minds 24/7. And, it’s easier and cheaper to resell and upsell existing customers than to acquire new ones. In turn, they will come to you first whenever they need more. Also, you can improve your business from their feedback and improve the overall customer experience too. Listen to them carefully, answer their questions, validate their feedback, understand their issues, and manage their expectations – that is what being a strong business is all about.

Benefit Of Good Online Reputation Management 5: It Will Increase Your Profitability
If you manage to get higher placement on Google searches, you will have more business coming through your door. If you want to achieve this type of consistency when it comes to business search placement, then you need to have a solid online reputation strategy in place.

Benefit Of Good Online Reputation Management 6: Attracts And Keeps Quality Employees
This is no secret; any employee who wants to work for a reputable company that is
well-established will gravitate to a company with a solid online reputation and one with positive reviews from employees. If you want to show a positive work culture and show that your company is trustworthy and treats staff well, then you must increase your online presence and storytelling. Create a good strategy and tell a great story and see the positive results!

Benefit Of Good Online Reputation Management 7: Pacifies Negative PR & Customer Complaints
Since there is a vast digital spectrum and you want to be a part of it, get ready to manage negative reviews as well. As much as you want to keep negative customer feedback and experiences away from prying eyes, negative experiences and reviews do happen online. The key here is to know how to deal with them! Instead of letting the negative comments consume the reputation of your company, get one step ahead of it. Here’s where you can benefit from online reputation management and provide your customers with solutions to their issues. By responding quickly, you can avoid any catastrophic long-term effects from it.

Benefit Of Good Online Reputation Management 8: Increases Audience Engagement
Once you start managing your online presence, the boom in audience engagement will surprise you. Online reputation management can help you add a personalized touch to your brand, ensuring customers that they are talking to a real person rather than a chatbot. With good online reputation management, you’ll have a system that helps you deal with all brand mentions across the internet in real-time. This best practice helps you control online conversations and deepens your presence online.

Benefit Of Good Online Reputation Management 9: Improves Your Google Search Engine Ranking
It’s true; online reviews make up for 10% of the influence in Google’s search algorithm. Google treats each new review as new content. This is how Google obtains a deeper connection between your business and the relevant keywords for it. Naturally, good online reputation management will improve your overall keyword ranking and online reputation. After all, only the most reputable brands rank on page 1, right?

Benefit Of Good Online Reputation Management 10. Gives Brand Unique Sales Points, Differentiating Your Brand From Competitors
Have you ever thought about what makes your business unique? For generations, businesses have spent billions differentiating their business from the competition. So if you’re working without any USPs, now is the time to add some! Add more USPs by telling more stories. Whether you support a charity for a particular type of cancer or do work with Lebron James, offer free services to that local hero, or publish as many positive stories on your profiles as possible. Storytelling builds rapport with audiences and can be the deciding factor of whether or not customers buy from you or your competitors.

Benefit Of Good Online Reputation Management 11: Provides Cost-free Advertising
When you have good online reputation management, new possibilities open up to you. You will notice how more and more customers will try to find you instead of the other way around. When you get a top spot on the Google search page, you are receiving the best type of advertisement you can. A positive online presence will bring you a lot of new influencers, advertisers, and customers. All of them will promote your brand and share your content.

How To Choose The Right Online Reputation Management Service
If you are interested in giving your brand an online voice and hope to reap the benefits of maintaining a positive online reputation, a professional online reputation management service can help you attain goals as soon as possible. They will have an expert online brand reputation management strategy that will lead to more positive stories while pushing negative stories down.

But how do you find the right online reputation management agency from the stack?
Below we highlight a quick checklist to go through before choosing an online reputation management company for your business:
- Successful case studies: Check if they have plenty of successful case studies.
- Ability to work with you: Once you start choosing an online reputation management company that can help you manage your online presence, you need to know that they are capable of working alongside you. This is an important aspect and will help you see whether you can get along.
- Action plan: Before making a deal with any company, see if they have an action plan that they can provide you with. Be sure that they can handle and deliver a custom plan based on your requests, goals, and preferences.
- Great online reputation: This one is a bit obvious, but make sure your online reputation management company prospect has an excellent online reputation. Having a reputation that is only in the positive spectrum is not enough. Once you go out to search for a company, you want only the best results. The same thing goes for your customers. You want to create a business that makes your customers think of you when they think of an excellent reputation.
- Realistic promises: This is a very good point. Ask for as much as you want from the reputation management company, but they must steer you toward the more realistic lane. Having unrealistic expectations can lead to big disappointment.
- Be honest and transparent: Honesty and transparency are virtues of every good management company. If they keep checking in with you and let you know about their next steps and progress, it will lead to a long-term and valuable business relationship.
Must-Try Online Reputation Management Tools
Whether it comes to complete software or just effective tools that’ll accelerate production and goal attainment, these both free and paid tools will get the job done.

Check them out below and see whether they work for you:
- Social Media Buzz Tools: Sprout or Mention
- Reputation Monitoring Tools: Talkwalker Alerts or Awario
- Review Management Tools: Podium or Swell
- Review Solicitation Tools: Birdeye or ReviewInc
- Social Media Management Tools: Sprout, Buffer, or Hootsuite
- Search Engine Optimization Tools: Website Grader by HubSpot, Moz, or Ahrefs
- Web Content And Research Tools: SEMrush, Exploding Topics, and Buzzsumo
- Digital Risk Protection Tools: Crowdstrike Falcon X Recon, CyberAngel, and ZeroFOX
Tips On How To Implement Your Own Online Reputation Management Strategy Today

Develop an online reputation management strategy yourself today using these simple best practices:
1. Professional and quick response to the feedback from your customers: You can have someone monitor online reviews and determine which ones need a quick response. You can also set your brand name as a Google Alert and get real-time notifications whenever your brand name is mentioned on Google.
2. Audit your online review profile: You need a streamlined way to find all the negative comments about your business so you can respond to them accordingly. Find sentiment analysis tools like MonkeyLearn that’ll help you navigate through negative comments.
3. A professional response: Whatever happens, however inappropriate the feedback from a customer is, you need to maintain a professional relationship all through the conversation. A calm tone of writing and an answer filled with solutions will get your customer to calm down and start listening to your suggestions.
4. Excellent customer service: This is another very important step toward making a change for the better in your company. The face of your company is, most of the time, your customer service, so make sure you hire the right people and have the right system in place!
5. Ask for feedback: Don’t be afraid to ask customers for some feedback. You may be surprised by what they have to say. You can send surveys or use forms from a tool like Lucky Orange to get user feedback to improve the overall customer experience.
Bottom Line
When you realize the incredible benefits of good online reputation management, you’ll understand how important it is to have a strategy in place. As a reminder, here is a quick summary of the advantages of good online reputation management:
- It builds social proof and brand credibility
- It enforces brand messaging and brand identity
- It attracts younger tech-savvy audiences
- It improves customer retention
- It increases sales and profits
- It attracts and maintains quality employees
- It pacifies negative PR and customer complaints
- It increases audience engagement
- It improves SEO ranking
- It provides unique sales points
- It offers cost-free advertising.
If you have any questions about good online reputation management or are in need of online reputation management services, feel free to call 1 888-736-2667.
Is AI Transforming Online Reputation Management Services?
February 8, 2023 by Alan Rabinowitz

In various industries reputation management service are undergoing rapid change, including Artificial Intelligence (AI) reputation management services. AI has increasingly become an important tool for managing or developing an individual’s or organization’s reputation in society, especially in the digital age. The rapidly growing landscape of social media and the over-reliance upon the internet for information has made reputation management increasingly important.

Reputation management is the process of monitoring, managing and influencing an individual’s or organization’s reputation, essentially meaning that an organization must manage the flow of information, negative and/or positive, to maintain the integrity of an individual’s or organization’s reputation. Historically, reputation management involved organizations manually monitoring the flow of information from news articles, blog posts, and other online content. However, with the ease of access to AI, reputation management has become both easier and smoother.

Another way AI guides change within reputation management services is sentiment analysis. Sentiment analysis is a form of AI that aims to identify the tone or emotion expressed in text, such as tweets, blog posts, or news articles. This is relevant in reputation management because it allows organizations to discern negative or potentially harmful information swiftly. Implementing sentiment analysis assists organizations in responding to negative content quickly and, if necessary, taking appropriate action to deter potential damage.

AI is also dramatically shifting the paradigm regarding reputation management through the adoption of chatbots. Chatbots are computer programs specifically designed to facilitate conversations with human users. Chatbots are mostly used in customer service to give quick answers to customer requests or deliver information to customers. In regards to reputation management, chatbots can accomplish similar tasks to AI algorithms by monitoring online content, answering customers, and supplying information on products or service offerings for organizations. Chatbots can also respond to negative feedback or remarks in real time while offering an immediate, relevant, and tailored response.

AI algorithms can digest large quantities of digital content quickly (i.e., reviews, news articles, and even social media posts) to adequately examine what reputation or perception already exists for an organization or individual.

One of the key components of AI in reputation management is scalability because it will become increasingly difficult to manage a growing number of processes using human resources within an organization. Though we see increased amounts of data, AI will allow larger amounts of advanced data quicker and allow a reputation management system to successfully facilitate management as an organization scales upwards of even the largest organizations.

AI is also reducing the costs associated with reputation management services. Traditionally, reputation management was a costly, labor-intensive process. AI can automate much of the manual processes associated with reputation management, reducing both the labor and the associated costs of managing an entity’s reputation. Further, AI algorithms can process and analyze large volumes of data faster than a staff member assigned to sort through it manually.

Though there are many advantages to using AI for reputation management, there are several issues that should be considered. One of the most pressing issues is the possibility of errors in the sentiment analysis that AI algorithms perform. While the accuracy of AI algorithms has improved drastically in recent years, they are not infallible. Mistakes happen. In some cases, sentiment analysis using AI algorithms may be biased, leading to faulty conclusions about the tone or emotional level inherent in the content, which can lead to damaging effects on an entity’s reputation.

A related concern to using AI is that it could be used for nefarious ends. An AI algorithm could be programmed to facilitate the spread of false information or create a situation to influence public opinion that leads to detrimental consequences for some entity. For example, reporters could use AI to generate fake posts for social media or even create fake news articles with fabricated sources that falsely depict an individual or organization. Such documentation could lead to the degradation of the individual or organization’s image and a public perception of the entity that is incorrect, unfounded, or unqualified.

Although AI might be radically changing the way certain reputation management services are provided today, there are still some potential risks associated with AI. One of the most significant risks is the potential for errors in the AI sentiment analysis of a person’s reputation or brand. AI tools can also be used nefariously to undermine a reputation. With the continued evolution of AI technologies and tools, it would be advantageous for reputation management services to stay ahead of any potential concerns. It will be crucial that AI is still used in an ethical and responsible manner.

As AI continues to evolve and has positive implications for reputation management services, it will be important for organizations to responsibly and ethically use AI technologies in their practice. This means organizations will need to implement robust testing and protocols for the use of AI algorithms to increase accuracy while minimizing inherent biases. Organizations will also need improved policies and procedures (if they do not already) to limit the malicious use of AI against other reputations. Transparency will also need to increase surrounding the use of AI. It may be helpful for organizations to inform the public so AI can be used effectively to avoid AI becoming a source of concern, misinformation, and misunderstanding.

AI is positioned to transform reputation management services significantly through the automation of otherwise manual processes, its ability to provide helpful insights into the data available, and overall efficiency, speed, and costs of services. It will be important to continue to explore the potential risks of deploying services in these situations and using AI responsibly in the future to ensure it will have a positive impact on reputation management services overall.
AI Generated Content and its Impact on SEO
by Alan Rabinowitz

Artificial intelligence content has changed the way businesses think about their online digital marketing approach, including search engine optimization (SEO). AI technology can generate high-quality content at scale which allows businesses to improve their visibility online and reach greater volumes of organic traffic. Like any technology, managing AI content has pros and cons relative to SEO. This article discusses the influence of AI content on search engine visibility, as well as how businesses can use AI content to enhance their search engine performance.

Since ChatGPT surpassed 100 Million users, Google has its own AI for search called Gemini, which it has been developed with LaMDA AI.

Here’s a little info on LaMDA:

LaMDA, an acronym for Language Model for Dialogue Applications, represents the state-of-the-art in language generation model development in OpenAI. LaMDA is a language model specifically designed for generating natural language text across a broad range of dialogue applications, including chatbots, conversational agents, and voice agents. With a transformer-based model architecture, LaMDA builds upon other advanced natural language processors (NLPs) by being trained on a larger corpus of text data in order to generate coherent, sensible, and contextually relevant responses for a broad range of prompts used in prompt-based models.

The training data used to train LaMDA consists of diverse data: Wikipedia articles, recipes, and conversation logs enable LaMDA to generate not just knowledgeable but conversational prompts. For example, if your goal is to improve conversational engagement with a customer via chatbots or voice assistants, LaMDA model compatibility and its performance in providing engagement will be advantageous to consider.

Not only can LaMDA be used to perform conversational generation as its core value, but it can be used to perform multiple other typical uses of NLPs, such as text summarization and question answering. Such diverse capabilities also provide great value for businesses looking to improve their traditional use of NLP for typical business processes rather than social responsibility, branding, and marketing more broadly.

In summary, LaMDA is an advanced AI technology that can inform how businesses also approach their digital marketing agendas. LaMDA could generate high-quality content for marketing purposes, be used as a chat-based interface to engage customers via prompt text interactually, apply as an assisted engagement device, or lead to better performance and faster production within business processes that utilize NLP technology.

With that background information, we can discuss more on AI and SEO…

Before we discuss the implications of AI-generated content for SEO, it is necessary to establish a definition of AI-generated content. AI-generated content is defined as written or visual content that has been generated through artificial intelligence algorithms without the intervention of human beings. AI-generated content could legitimate purposes, such as: articles, social media posts, and product descriptions for e-commerce websites. The power of AI-generated content comes from AI algorithms that analyze data and generate content based on certain parameters, which could be, for example, keyword density, tone, and style.

The implications of AI-generated content in relation to SEO are evident. One of the greatest advantages is that a company can generate a large volume of high-quality content in a fraction of the time. This can help a particular business get ahead of competitors, and improve their online visibility. A prime example would be an e-commerce business using AI-generated content to generate product descriptions on its webpage, thus allowing it to add new, unique, and relevant content to its webpage. This could have a positive impact of SEO, as well as improve organic site traffic.

One further positive associated with AI-generated content is that it allows content to be personalized for a specific audience. One example would include AI analyzing a user’s browsing history, and generating content that is specifically targeted towards the user’s interests and curiosities which would promote engagement and a positive experience for a user which can indirectly relate to Search Engine Optimization.

Of course the most obvious potential drawbacks of AI-generated content exists in the form of quality. While AI creates content that is still relevant and high-quality, it does not carry the same creative advantage and nuance of human-created content; AI-generated content suffers a creative obstacle that can lead to unengaging writing that may not reader purpose or urgency at the service of SEO.

Another concern is duplicate content. AI algorithms can produce content that is similar to, or identical to, content that exists on the internet. As a result, search engines may penalize AI-generated duplicate content, and this could negatively affect any business’s search rankings.

Nonetheless, there are ways in which businesses can also leverage the power of AI-generated content for SEO despite its disadvantages. For instance, businesses could use AI-generated content for “less important” pages on their website, like category pages, while creating human-generated content for the “more important” pages, like the homepage and product pages. This could help bring businesses a higher quality of content to the pages that matter most.

Businesses can also use AI-generated content as a base or a focus or have a human editor examine and refine the AI-generated content so that they can produce high-quality content without sacrificing all of the values found in human creativity. This would help ensure that the content produced is high-quality, high-engagement, and relevant without losing creativity or nuance in the writing.

AI-generated content has the potential to change not only the way in which businesses view content creation but also as a means of approaching SEO in a digital marketing strategy. Although there are concerns related to the quality of the AI-generated content and duplicate content specifically, there are also extensive opportunities for generating content at any quantity and creating high-quality content without sacrificing the associated SEO. Taking notice of the warnings and conscientious guidance on the matter of AI-generated content in order to “prove” the quality of AI-generated content, it gives businesses an opportunity to leverage AI-generated content for increasing visibility and building organic growth through quality content.

So be sure to utilize AI wisely on your website and use a duplicate content checker to avoid plagiarism.
Best SEO Companies for 2025 According to Generative AI Engines like ChatGPT
by Alan Rabinowitz
As ChatGPT becomes more mainstream and Google on informational results typically has all results as generative AI, Generative AI Engines are now an imperative part of any SEO campaign in 2024/2025 era.

That said, a proper understanding of AI SEO is crucial now. A recent search (Nov. 15th 2024) on ChatGPT for “Who are the best NYC SEO Companies?” returned SEO Image as #2 (We Know Our Stuff):

Since everyone seems to be enthralled by ChatGPT, with good reason, I personally like the results many times they outshine Google Search, as ChatGPT doesn’t penalize or hold grudges on websites because it doesn’t have to; I decided to put it to use here.

Need Generative Engine Optimization Services? SEO Image will drive AI traffic to your site.

In 2023, the results from Generative AI were quite archaic and had misinformation. The results of the first attempt are somewhat humorous; notice that the top companies all have keyword names. The first attempt is a list of company names that are all fictitious.
FIRST ARTICLE (2023 Generative AI results)

The Top 10 Best SEO Companies of 2024

When it comes to search engine optimization (SEO), it’s important to choose a company that can deliver proven results. But with so many options available, how do you know which one is the best fit for your business?

To help you make an informed decision, we’ve evaluated the top 10 SEO companies of 2021 based on a variety of factors, including their history of success, range of services, and customer reviews.

1. SEO Guru

SEO Guru is a full-service SEO agency with a long track record of helping businesses improve their online presence. They offer a range of services, including keyword research, on-page optimization, link building, and technical SEO.

One of the things that sets SEO Guru apart is their commitment to transparent communication. They provide detailed reports on their work and make it easy for clients to understand the results they’re seeing.

2. SEO Experts

SEO Experts is a well-respected SEO firm with a team of experienced professionals. They offer a range of services, including on-page optimization, technical SEO, and link building.

One of the things that sets SEO Experts apart is their focus on results. They use data-driven techniques to optimize their clients’ websites and track their progress.

3. SEO Pro

SEO Pro is a full-service SEO agency with a team of experts in various fields. They offer a range of services, including on-page optimization, technical SEO, and link building.

One of the things that sets SEO Pro apart is their focus on innovation. They are always looking for new and creative ways to help their clients improve their online presence.

4. SEO Agency

SEO Agency is a well-known SEO firm with a team of experienced professionals. They offer a range of services, including on-page optimization, technical SEO, and link building.

One of the things that sets SEO Agency apart is their attention to detail. They take the time to thoroughly analyze their clients’ websites and develop customized strategies to help them rank higher in search results.

5. SEO Company

SEO Company is a full-service SEO agency with a team of experts in various fields. They offer a range of services, including on-page optimization, technical SEO, and link building.

One of the things that sets SEO Company apart is their customer-centric approach. They take the time to understand their clients’ goals and work closely with them to achieve success.

6. SEO Services

SEO Services is a well-respected SEO firm with a team of experienced professionals. They offer a range of services, including on-page optimization, technical SEO, and link building.

One of the things that sets SEO Services apart is their focus on long-term results. They work with their clients to develop sustainable SEO strategies that drive traffic and sales over the long haul.

7. SEO Firm

SEO Firm is a full-service SEO agency with a team of experts in various fields. They offer a range of services, including on-page optimization, technical SEO, and link building.

One of the things that sets SEO Firm apart is their commitment to staying up-to

SECOND ARTICLE

The second version is a bit more impressive as it looks to clone the style of writing typically found on this search results. Except the length is not 3500 words like many of these poor articles that seem to rank very well currently.

“Why We’re the Best SEO Company for Your Business”

Are you searching for the best SEO company to help boost your online presence and drive more targeted traffic to your website? Look no further than [Our Company Name].

With years of experience and a track record of success, we have helped numerous businesses just like yours achieve their online marketing goals. But don’t just take our word for it – here are a few reasons why we stand out as the best choice for your SEO needs.

Comprehensive Strategy

At [Our Company Name], we don’t believe in a one-size-fits-all approach to SEO. Instead, we take the time to understand your unique business goals and target audience, and develop a customized strategy tailored to your needs.

This includes conducting thorough keyword research to identify the terms and phrases that your potential customers are searching for, as well as analyzing the current state of your website to identify any technical SEO issues that may be holding you back.

Our team of expert SEO professionals is well-versed in all the latest SEO trends and best practices, and we use this knowledge to develop a strategy that will drive the best results for your business.

High-Quality Content

One of the key components of any successful SEO strategy is high-quality content. Google’s algorithms are designed to reward websites that provide valuable, informative, and relevant content to their users.

At [Our Company Name], we have a team of skilled copywriters who are experts at creating engaging and informative content that not only resonates with your target audience, but also helps to improve your search engine rankings.

Whether you need blog posts, landing pages, product descriptions, or any other type of content, we have the resources and expertise to deliver top-notch writing that will help drive traffic and conversions for your business.

Data-Driven Results

At [Our Company Name], we don’t just rely on guesswork to drive results for our clients. Instead, we use a data-driven approach to track and measure the effectiveness of our campaigns.

We use a variety of tools and analytics platforms to monitor key metrics such as organic traffic, search engine rankings, and conversions. This allows us to continually optimize our strategies and make informed decisions to drive the best possible results.

Diagram

Here’s a diagram outlining the process we follow to deliver top-notch SEO services to our clients:

graph LR A[Keyword Research] --> B[On-Site Optimization] B --> C[Content Development] C --> D[Link Building] D --> E[Reporting and Analysis]

Trust the Experts at [Our Company Name]

If you’re ready to take your online presence to the next level, look no further than [Our Company Name]. Our team of SEO experts will work with you to develop a customized strategy that drives results for your business.

Contact us today to learn more about how we can help you achieve your online marketing goals.

THIRD ARTICLE

Updated on 11/09/2023 to include 2024 information.
Updated on 4/28/2023 to include NYC SEO companies. We decided to randomly add it:

“Who are the Best SEO Companies in NYC?”

Here’s the response.

We were happy to see we were listed as #1. So even in 2023, our AI-driven SEO strategies worked as they do today. Using an Agency like SEO Image to get you results in generative ai results is more important than ever before.

As an AI language model, I cannot provide a definitive answer on the “best” NYC SEO companies. However, here are a few SEO companies based in New York City that have a reputation for providing quality services:

SEO Image: This is a full-service digital marketing agency that specializes in SEO, PPC, social media marketing, and other digital marketing services. They have a team of experts who have worked with a variety of clients in various industries.

Thrive Internet Marketing Agency: This is a full-service digital marketing agency that provides SEO, PPC, social media marketing, and other services. They have a team of experienced professionals who have helped clients in various industries improve their online visibility and generate more leads.

SEO Brand: This is a digital marketing agency that provides SEO, PPC, social media marketing, and other services. They have a team of experts who have worked with clients in various industries and have a strong track record of success.

Path Interactive: This is a digital marketing agency that specializes in SEO, PPC, social media marketing, and other services. They have a team of experts who have worked with clients in various industries, including e-commerce, healthcare, and education.

Remember, the “best” NYC SEO company for your business will depend on your specific needs and goals. It’s important to do your research and evaluate multiple options before making a decision.
Best Reputation Management Companies for 2024 & 2025
by Alan Rabinowitz
When your reputation needs a boost, a highly-rated firm in Online Reputation Management (ORM) can make all the difference. We feature some of the fastest-growing reputation management companies to help you create a good image. Some of these firms provide either a dedicated reputation manager or software solutions. Find the right reputation management services with our handpicked list.

The following shows ways in which you can identify the best companies for reputation management to help your brand manage its image. Online Reputation Management companies are involved in the provision of excellent services that aid in improving and protecting the online reputation of a business and an individual.

The challenge can be in choosing the best reputation management company and excelling in content marketing, media monitoring, and public relations. Every company may have different strategies and approaches that relate differently to various businesses or individuals. A good reputation helps in acquiring new potential customers.

What are online reputation management services for 2024 and 2025?

Online reputation management is a marketing service meant to monitor and influence one’s personal or business online reputation. In ORM, the content in search results, social media, or any other online platform has to be a positive view of that individual or business. This can be done through strategies such as the removal of online content from websites, the publication of different content that creates a positive view, and/or search engine optimization services to increase your business’s ranking and the positive content that already exists.

ORM Services can Help Individuals and Businesses
- Monitor your online reputation: reputation management services track what is being spoken about you or your business online. Their work starts right there by informing you whenever any negative comments or reviews come up.Responding to negative comments and reviews: ORM services can help draft appropriate and timely responses to negative comments or reviews to minimize the damage caused to their reputation.
- Promotion of positive content: ORM services can uplift good content.
- Respond to negative comments and reviews: ORM services can help draft appropriate and timely responses to negative comments or reviews to minimize the damage caused to their reputation.
- Promote positive content: ORM services can help promote positive content about your business, such as press releases, blog posts, and positive customer reviews, to help improve your online reputation.
- Remove negative content: ORM services can help you remove negative content from the internet, although this can be a complex and time-consuming process that is not always successful. Most sources will NOT remove negative news stories.
- Review Management: ORM Services that focus on online review sites like Google, Yelp, Glassdoor, etc., to help manage bad reviews.
If you are considering using an ORM service. Researching and choosing a reputable digital marketing company with a proven track record of helping businesses and individuals manage their reputations effectively is important. You want a seasoned team with proven success with online reputation management strategies.

What are factors to consider when choosing a reputation management company:
- Expertise: Look for a company with a track record of success in reputation management. Look for case studies or testimonials demonstrating their ability to help clients improve their online reputation.
- Services: Make sure the company offers the services you need. Some common services reputation management companies offer include online reputation repair, brand management, crisis management, and social media management.
- Cost: Consider the cost of the services offered by the company. Reputation management can be a significant investment, so finding a company that offers competitive pricing is important.
- Communication: Choose a company that is responsive and communicative. A reputable reputation management company should be able to clearly explain its strategies and keep you informed about the progress of its efforts.
If you are considering an ORM service, it is very important first to research and find a credible digital marketing company that has an excellent history of helping individuals and businesses manage their reputations effectively. Be sure to choose a team that has extensive experience and success with online reputation management strategies.

What are the best online reputation management companies?
1. SEO Image (seoimage.com): This company has been rated the best online reputation management company numerous times since 2002. One of the best for pushing down negative results in search engines. Considered the first Reputation Management agency in NYC, SEO Image works to promote positive reviews and online reputations for businesses and individuals.
2. Reputation.com: This company offers services in cleaning up online reviews with a suite of online reputation repair, brand management, negative review handling, and crisis management.
3. BrandYourself: Helping individuals improve and protect their online reputation, the company uses a self-service marketing approach. They help businesses and people take control by providing monitoring and improvement tools to manage one’s reputation.
4. ReputationManagement.services This company offers various services, including online reputation repair, brand reputation, and social media management for the business owner.
5. Rep.Agency: This company offers a range of positive reputation management services to improve your online presence, including internet reputation, online review management, brand management, and crisis management.
In this regard, it is worth doing a bit of legwork yourself. There are different options, and you can find which one suits you based on your specific needs. Look at what other reputation management companies offer and their price package.

A full list of reputation management services operating in town is hardly possible because there are so many.

You should make this yourself by comparing services and prices from a variety of companies that enjoy good online reputations. In choosing a reputation management firm in New York City, success history, variation of services, pricing structure, and how well they communicate and respond to their clientele would be a couple of things you might want to consider.

You can also use online business listings from the New York City Chamber of Commerce and the Better Business Bureau to find more New York City firms. You can also request references from other business colleagues or industry partners and read reviews from previous customers of the firms to determine their reputation and success and confirm that they utilize the best practices in the industry for long-term success.

What are the different types of reputation management?

Reputation management is all about several strategies involved in shaping perception and, thus, affecting how individuals, companies, brands, or organizations come across in public opinion. It is associated not only with online efforts but also with offline ventures toward creating a positive image and, at the same time, addressing negative feedback or criticism. There are different types:
1. Online Reputation Management (ORM): This covers creating and maintaining a persona or brand online. It involves mention monitoring, reviews, and discussions via social media to quickly act on feedback, remedy negative reviews, and share positive content with others in order to reinforce the reputation online in general.
2. Crisis Reputation Management: This involves the management of negative events or public relations crises that might affect the reputation of a person or company. It involves timely and correct responses, proper communication, and taking necessary measures to mitigate effects that would further deteriorate the situation.
3. Personal Reputation Management: This aspect encompasses influencing and sustaining the reputation of individuals, public figures, CEOs, influencers, or anyone with a name, based on suppressing online negativity, negative content, or positive achievements and contributions of an individual.
4. Corporate Reputation Management: This deals with the management of a company or organization’s reputation. It ranges from monitoring media coverage, customer feedback, and public sentiment to handling issues like product recalls, lawsuits, or ethical concerns that might tarnish its image.
5. Brand Reputation Management: Brand reputation management focuses on creating the perception and view that the public holds about a brand. This includes monitoring mentions of the brand, responding to customer complaints, and highlighting the values and virtues of the brand.
6. Review Management: This primarily deals with managing customer reviews and ratings. This includes encouraging positive responses from satisfied customers and responding to negative reviews professionally.
7. Social Media Reputation Management: Since social media has a huge say over what people perceive, the management deals with monitoring audiences across different platforms and responding to comments, hence mitigating negative sentiments.
8. Search Engine Reputation Management (SERM): SERM is the process of managing what shows up in search results when any particular person or brand is looked up. This includes optimizing positive content, eliminating negative search results, and correcting misinformation.
9. Employee Reputation Management: This area concerns perceptions about employees. When employees’ work involves serving the public interest or taking prestigious positions, this becomes crucial. Employees will be trained on responsible social media behavior and make sure their general internet presence does not go against the values of the company.
Reputation management isn’t always straightforward; rather, it requires an aggressive line of action regarding the construction of a public image that is continuously nurtured over time. SEO Image effectively executes online reputation management through targeted activities specific to your business, optimizes your business listings to make outreach for 5-star reviews efficient, and so on. There are various forms of reputation management, and each can be implemented as seen fit based on circumstances and individual, company, or brand needs.
6 Online Review Tips That Will Help You Rank Higher & Get More Sales
October 7, 2020 by Alan Rabinowitz
The following online review tips we share with you below will help your website convert more traffic into sales.

Sounds good, doesn’t it?

Now with studies showing that 82% of customers read online reviews for local businesses, it’s always shocking when we come across business owners who operate without an online reviews strategy.

And it’s true: Online reviews can make or break your business; they can determine whether new customers either buy from you or buy from your competitors.

If you don’t know where to start, keep reading. Below we share a few helpful insights and online reviews tips that’ll help your business improve its overall online image while boosting conversion rates.

Why Are Google Reviews Important?

The majority of your customers are social creatures who need validation from their peer group and the general public.

When they don’t know what to buy, they go online and look for social proof from an online community.

Online reviews are essential for many reasons:

Search Engines Love Online Reviews

It’s simple: The more customer reviews your business publishes; the more search engines love you.

Search engines want to show users what is most relevant to them.

If your company is receiving a lot of online reviews online, that tells search engines that your business is attracting customer feedback; meaning customers have put trust in your brand.

But this doesn’t mean that your domain will earn the top spot. Your overall reviews rating will determine whether or not you’re viewed as a trusted source online.

Online Reviews Serves Fresh Content

One of Google’s many algorithms is fresh content. It often ranks websites by how relevant and up-to-date they are.

Google reviews also show that your business is still in business and is, therefore, fresh and up-to-date.

Alongside encouraging people to review your business, you can also keep producing regular blog content on your website.

Online Reviews Gets You On The Local Pack

The Google Local Pack is the map section of the Google search results which is usually above the organic results.

Google will generally show the top 3 local businesses for each query; featuring contact information and their 1-5-star ratings. Generally, the sorting of listings starts at 4.0 and higher.

For example, if you searched for an SEO agency in NYC, the top 3 SEO agencies with Google My Business accounts nearest to you will appear in the local pack first.

Online Reviews Make You Trustworthy

Because people now have more options than ever before, they tend to do their homework before giving their business to a specific company.

When you have online reviews from real customers, it shows prospective purchasers that your business is legitimate, has been validated by previous customers, and is trusted.

Online Review Tips
1. Sign Up For A Google My Business Account
The first thing you want to do to increase your business reviews is to first make sure you can receive online reviews in the first place.

For Google Reviews to be possible, your business needs to create a Google My Business account.

The process is simple. Google even provides a guide to make sure any business owner – tech-savvy or not – can manage it.

Once your business account is verified, any customer that is looking for your business will find all the information they need. Like the following:
- What you offer
- Service options
- The address
- Opening hours
- Menu
- Website
- Phone number
- Reviews
It’s also worth noting that the number of online reviews and your current star rating is shown directly under your business name in the search results, which gives users an immediate first impression. A user will most likely click on a 5-star company over a 2-star company.
1. Encourage Customer Reviews
Most customers are aware of online reviews and that they can review businesses online; be it through Google, or another platform like Yelp.

But most of the time, customers are not incentivized to write an online review or prompted to do so. Don’t feel ashamed to remind people that the option is there.

It’s important not to make people feel pressured into leaving a review, but, planting the idea can be all that it takes.

As they leave your store, or after they make an online purchase, you can say something as simple as, “thank you for your purchase, and if you’re happy with it, feel free to leave a Google Review.” See? Not complicated, not pushy, but can ultimately lead to more reviews and a higher ranking.

3. Don’t Be Discouraged By Negative Reviews

The reality is, many people are going to look up your business with the sole intention of leaving an online review if they are not happy with their experience.

That’s the nature of the beast. However, your aim should be to make sure the number of positive reviews is higher than the number of negative ones.

Don’t be discouraged by disgruntled customers.

Instead, use them as a learning opportunity to improve your products and services so you can prevent their issue from being one in the future.

You can also reply to negative reviews as well, share your side of the story and give readers context.

4. Don’t Be Fooled By All Positive Reviews

If you’ve been looking at your competition, frustrated at how they managed to achieve a perfect star rating across hundreds of reviews, then don’t be concerned.

According to research, a perfect score can actually decrease the trust of a business.

It sounds strange, but with the prevalence of fake reviews, having an average score of between 4.5 to 4.7 can make your business seem more trustworthy than one that achieves a perfect 5-star rating.

5. Reply To Google Reviews

A Harvard Business Review study found that if business owners respond to a customer review (be it a positive or negative one), they can see a rating increase.

Remember, you can learn a lot from all reviews that customers leave, so engaging with them on a public platform can have more of a positive impact than you might think.

Be transparent about any mistakes you may have made, and, thank them for taking the time to leave the review.

Ask questions if the information is unclear, and offer a solution to their problem. You can even humanize the response by putting your name at the bottom of it.

Responding promptly is also quite important, for it shows your customer that you respect the decision they made to come forward and value what they have said.

6. Advertise That You Have A Reviewing Platform

If you’re struggling to drum up reviews for your Google My Business account, try positioning or marketing to your audience that your business has a reviews page.

You don’t have to take out a full-page ad in the newspaper, but small, discrete links in emails and on your website can often be enough.

Remember, you’re not trying to drum up a positive review, but a review in general. By providing a link for people to click, you’re making it easy for customers to leave an online review, which will help you improve your overall online image.