It may just be a test, but I think it’s the “New Google” all Paid ads above the fold. If it’s not all paid, then see my post previous post about Google organic listings being below the fold. In essence Google is making a statement which is not one that would be interpreted well…
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A high bounce rate has kept many website owners up at night, tossing and turning, seconding guessing their efforts and asking themselves that age-old question: “where am I going wrong?” It’s painful to see a significant percentage of your website traffic arrive, look around briefly, and leave again. It plays on our natural human fear of rejection. Continue reading
It has become very clear that with Google’s recent changes to the results pages for local searches that the organic results are actually below the fold. This means Google has made a change the will make it a necessity to have paid listings. Lets take a look at a keyword that generates a map result. I used “NYC Car Dealerships” and all I could see was paid listings and part of a map – Yikes! So no organic results are visible above the fold. Above is a screenshot from my laptop showing ONLY paid ads until I scroll. Below is a screenshot from my mobile device all showing ONLY paid listings. Ouch. Is Google really a good search engine anymore? Why isn’t anyone else asking this?
What does this mean for users? Continue reading
While this article originated in 2007, it’s been occasionally updated and still holds true today. Some of what was explained is now common knowledge in the SEO Industry.
There are many factors that influence Search Engine Rankings. Content, Architecture, Popularity, and hundreds of other factors too numerous to name.
If we take away the website’s content, what things would make a site show up on the Search Engines? We have defined 3 factors of major importance for today’s Search Engines.
Link Popularity, Social Popularity, Industry Popularity, and Click Popularity, these are all current factors in ranking websites in the major Search Engines. Continue reading
The Internet has become much more than just transmission of data. It is a marketplace, a social gathering place, a showcase for talent and innovation, and countless other significant connection points for people all over the world. While many companies have worked hard to claim their corner of digital real estate, the online community is only beginning to explore the frontiers of what their connectivity offers. Content marketing creates an aura of togetherness, yet incorrectly written messages can sink you.
Here’s the breakdown of what you must adhere to when content marketing, or advertising, in today’s world:
Avoid Inefficient Content Writers
Blogging is popular all around the world, and right now an internet search could easily produce thousands of different blogs in most any category that you can think of. With results like this you can understand why everyone wants to get in on the action and start their own blog. Whether it is for fun or to benefit your business, creating a blog is an activity that you will find enjoyable, and if you’re doing it right, profitable as well.
Many people that own websites or blogs normally outsource copywriting services so that they can keep their readers updated with fresh continuous content and to increase their chances of ranking highly on search engines. Whether for lack of time or simply having great content creators at your beck and call, looking for skilled copy writers to help you with SEO endeavors should be done with care. There are many writers out there that claim to be experts in search engine optimization.
Know the Proper Way
Instead of fretting over how quickly customers should come, perhaps reinvest advertising dollars towards content marketing fliers use every month and harness excellent long-term customers. Consumer marketing provides unique gateways for business owners, much like you, to propagate messages that make sense, don’t push customers towards oncoming traffic and allow ROI to more clearly define itself. This is why guest blogging is so paramount in 2014.
To be able to establish a good web presence, a beneficial guest post on remarkably high domain authorities is truly one of the most affordable and viable choices. Regardless of what you do and who you are, an independent blogger or a multi-million company will both be looking for resources to bring their company to greater heights. Everything can start through guest posting.
Sure, you’ll initially invest somewhat heavily towards your content marketing strategy, yet consider this: your visibility will keep order forms filled year round, allowing word of mouth and excellent services to dictate new customers. Instead of having freakish content strategies, make sure you’re doing your part in making sure that articles, texts and the likes won’t destroy your business.
Conclusion
The whole world knows that straightforward content marketing plans will extract honest consumers from search engines; fully disclosing advertising and marketing campaigns and showing compassion for those seeking your content will nearly always pull steady inflows of customers for your business. People seem to want unobtrusive yet effective messages and educational materials to read, which means knowing the content marketing norms.
However, plagiarized content continually taints the internet we’ve grown to love all these years. Sure, it’s how we communicate, share information and keep up with a world that seems to be constantly shifting and changing. For the small-brand content creators and bloggers who can’t afford to pay marketing teams and social media consultants, most of this work is handled in whichever way seems the most efficient.
