by Alan Rabinowitz
The digital marketing arena is a massive space, and the workload can get overwhelming, especially when you campaign for highly-competitive clients. However when you have the right digital marketing tools by your side you’ll discover that your workflow runs more efficiently, your campaign strategies are more effective, and your measurement plans drastically improves.
It’s a win-win-win. So without further adieu, we highlight our favorite digital marketing tools with you, all geared to help you organize and accelerate your digital marketing campaigns without breaking the piggy bank.
Feedly
Feedly is a must-use digital marketing tool for content creators, editors, and any user in the digital space who wants to track the latest content trends online. It’s an easy-to-use news curation tool and aggregation site that lets you organize and bookmark any website RSS feed. You’ll get to view every post published from each site you bookmark in real-time from one screen.
For more information visit www.feedly.com.
MailChimp
MailChimp makes email blasting that much easier for digital marketing managers. With MailChimp, you’ll be able to design professional-looking emails with a simple drag and drop, easily set up eBook and newsletter campaigns and schedule custom email blasts whenever you want. MailChimp also offers a free campaign tracker as well, showing you campaign insights that help continually improve your email click-through rates.
For more information visit www.mailchimp.com.
Hootsuite
The world of social media marketing isn’t as noisy, cumbersome, and chaotic as it looks. Hootsuite offers an all-in-one dashboard that lets you publish and post both scheduled and near real-time custom status updates from one tool. Hootsuite also features pre-post scheduling options, feed organizing features for niche-list building and also offers analytical insights – a convenient social media marketing tool that quickly sends out professional-looking reports.
For more information visit www.hootsuite.com.
Unbounce
Unbounce helps you improve website conversions by serving you a suite of different landing pages. This means you can change the design of each landing page without IT support or software. Yes, design and conversion go hand-in-hand, and Unbounce offers over 85 free high-converting templates for you to play with.
For more information visit www.unbounce.com.
Visual.ly
Use Visual.ly to create professional-looking infographics with a simple drag and drop process. This design-centric digital marketing tool is great for anyone looking to save money on design and especially great for marketers with zero design experience. Visual.ly offers a freemium program featuring free templates that users can use to publish content.
Google Analytics
Digital marketing is all about being able to report results. Google Analytics is a free digital marketing tool that provides insights on your marketing initiatives, which in turn helps stakeholders measure their return on investment. From tracking user behavior to tracking goal conversions to sending out custom dashboards and more, Google Analytics gives you the power to track anything and everything on your website in near-real-time.
For more information visit www.google.com/analytics.
Wistia
Video marketing is incredibly popular in the digital marketing space. With more content creators using micro-videos and long-form video content to reach their audience, Wistia offers a video marketing tool that helps brands easily create and produce branded videos. Better yet, it also offers analytical insights on how users engage with video content, helping everyone figure out how to turn views into sales.
For more information visit www.wistia.com.
Google Keyword Planner
Google keyword planner is a must-use digital marketing tool that offers insights on keywords. You’ll find valuable stats like how often target key phrases are typed into Google each month, the level of competition per keyphrase, and the minimum cost per click per keyphrase, to name a few fields. Google keyword planner also lets you export data directly to a separate spreadsheet as well.
For more information visit adwords.google.com.
SEO Detective
SEO Detective is a quick and easy way to grade any crawlable website. The website grader will show you basic website insights, ranging from basic metadata, tech flaws, social media insights, backlinks and more.
For more information visit www.seo-detective.com.
Boomerang
Boomerang is a free social media GIF-making tool that gives users the power to create quick GIFs on the go. It’s an easy-to-use Instagram app that empowers people with the ability to create punchy-filtered GIFs which they can later share on Instagram, Facebook or email.
For more information visit www.help.instagram.com/help/boomerang.
Giphy
Find or create GIFs for free with Giphy. You can upload target URLs or create custom GIFs for the web. Giphy acts like YouTube for GIFs so you can search and find the world’s best and newest GIFs and animated stickers, ranging from reaction GIFs to funny GIFs and more.
For more information visit www.giphy.com.
WhatFont
WhatFont is a great design tool that helps you discover new fonts (or the closest font) on any target site. The free Chrome extension is popular among web developers and web designers who are always adding new fonts to their database. It’s great if you deal with clients who expect consistency across existing marketing materials.
For more information visit www.chrome.google.com/webstore/detail/whatfont.
Canva
Canva offers a fast and free photo editing option. You can use Canva to quickly edit photos, and it’s a great digital marketing tool for blogs, articles and social media updates. Despite Canva tools lacking the sophisticated of Adobe Photoshop, it gets the job done, it’s fast and works better than Paint.
For more information visit www.canva.com.
BuzzSumo
BuzzSumo is an excellent digital marketing tool for content marketers. It offers valuable insights across the web highlighting the most popular articles of content shared online for target keywords. Simple, fast, and effective, type any topic or keyphrase in its field and a treasure of analytical insights will pop up.
For more information visit www.buzzsumo.com.
Summary
Digital marketing tools come in all shapes, sizes, and prices. From email marketing tools that help you design email blasts to social media marketing tools that help you schedule posts while you’re out with your friends and family to content creating tools that make you look like a design pro, dig around and find the best fit for you and your target audience. If you think our list is missing an honorable mention, feel free to share it with us in our comments section below.