Alan’s latest post is online over at Search Engine Journal.
It categorizes popularity types and gives a brief intro into each. In defining popularity types, we can determine the best methods of optimization that would benefit websites by utilizing these popularity’s. Knowing that if we are well-rounded and utilize every aspect, we can get websites more traffic and higher positions on the Search Engine Results Pages (SERPS).
If a campaign only focuses on one aspect of popularity, it will fall short in the industry unless the factor is strong enough to pick it up as a whole and it leads to a buzz in links and referrers. This means the sites itself will become popular. Gaining all types of popularity will set the site up as an Authority Domain in the eyes of the Search Engines.