What If… Google Buys Yahoo?


April 21, 2008 by Alan Rabinowitz

What if…the testing of Google Adwords on Yahoo is really something else? What if Yahoo is trying to help Google determine the value of Yahoo if adwords were to be part of Yahoo. Since Google’s main revenue is Google Adwords, it makes sense to devote multiple avenues to paid search. A Google buyout of Yahoo?

This would achieve 80% to 90% of all online natural and paid searches, is this really the reason? The control of the Search Industry to one single multiplied giant would almost be, if not, a monopoly on Search. Making a top 10 listing for both natural and paid search twice as valuable.

Since I read the press release for the new partnership, I have thought from a business perspective. Maybe I am just planting ideas here, but if I owned Google and wanted to monopolize the Search Industry what would I do? Glad I asked, its simple I would buy Yahoo!

Yahoo is worth more than just a Search Engine in many ways. They capitalize on buying and developing social sites like Yahoo Answers (which beat out Google Answers) and MyBlogLog. Yahoo also has a large email and portal user base to boot.

Think about it, it would be total domination of Search if Google bought Yahoo! Many people do not remember a few years back when Yahoo did in fact served Google natural results. That partnership however, did add more authority to Google’s leadership in search quality at that point in time when they were only starting to emerge as the leader.

Why wouldn’t they consider MSN ads if a potential MSN buyout is in the air? The timing does not make $ense. Perhaps there is another potential partnership under way.

Food for thought is it an SE Conspiracy? Potential new buyout? Marketing Strategy? Battle of the Big Brands?

–>You decide.

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