Alan Rabinowitz

What is Generative Engine Optimization (GEO) & How to Master It
by Alan Rabinowitz
In the fast-evolving world of digital marketing, acronyms pop up as quickly as new AI tech itself. SEO. SEM. And now, we have GEO—Generative Engine Optimization. If you’re scratching your head, don’t worry! Generative Engine Optimization, or GEO, is new enough that most people are just starting to explore what it can do and how it changes the SEO game — it does! So, let’s dive into what GEO is, why it matters, and how you can use it to give your content an edge in the AI-driven digital landscape.

What Is Generative Engine Optimization (GEO)?

GEO is an extension of traditional SEO. If SEO is about getting your content to rank in search engines by understanding how they “see” your content, then GEO goes a step further by considering how AI and generative models interpret, analyze, and even create content based on it. The difference is subtle but profound. Generative Engine Optimization focuses on creating content that’s not only keyword-optimized but also structured and written in a way that makes it easy for generative AI to pull useful insights and create responses.

The rise of generative AI models, such as OpenAI’s GPT series and Google’s Gemini, has ushered in a new era where AI isn’t just retrieving and ranking content—it’s generating it. This is where companies like SEO Image have stepped in to help businesses tailor their digital strategies to the new landscape. GEO isn’t just a concept anymore; it’s becoming a critical part of digital marketing strategies as businesses look to optimize not only for human readers but for AI readers, too.

As Google is the most used search engine, it’s currently placing AI results above its search algorithm, which has over two decades of code and now appears less valuable than AI; this levels the playing field. AI modeling can be done by anyone now, and is a search engine going to be needed when even the world’s largest search engine says AI search is better than decades of organic search by placing it above the fold and pushing organic results much lower in some cases well below the field favoring its AI results? Perhaps ChatGPT, which seems to have the most popular AI Engine, is the future of search. According to Similarweb, Chat GPT is getting 28% of organic search traffic; that’s more than Bing, Yahoo, andDuckDuckGo combined! Making GEO services a must for 2025. Gartner predicts search traffic will drop considerably within 2 years time by 2026.

The Key Components of GEO

Now, before we dive into tactics, let’s break down the key pillars of Generative Engine Optimization.
1. AI-Readable Content Structure: Unlike traditional SEO, which focuses heavily on human readability and bot-crawling, GEO focuses on how well-structured your content is for AI interpretation. Think of this as structuring your content to be easily “understood” by large language models (LLMs) like ChatGPT or Gemini .
2. Semantic Keyword Targeting: In GEO, semantic keywords aren’t just about synonyms and related terms. They’re about context. Generative AI models love content that’s rich in context because it helps them better interpret the nuances of a query. So, the days of cramming keywords are over—instead, think of crafting a narrative that flows, rich with context.
3. Conversational and Natural Tone: LLMs are trained to mimic human-like conversations, so writing content in a conversational tone not only resonates with readers but also “speaks” to AI more effectively. When your content sounds like a person wrote it, AI can model its responses more accurately, giving your site a better chance of being featured or referenced.
4. User Behavior Signals: GEO focuses on understanding and optimizing for the signals that user behavior sends to AI models. For instance, if users stay longer on your page (a metric called dwell time), this indicates to AI that your content is valuable. A high dwell time sends positive signals to ranking algorithms, which may lead to better rankings over time.
5. Dynamic & Engaging Formats: As with traditional SEO, visuals, multimedia, and engaging elements like bullet points or FAQs increase dwell time and user engagement. But with GEO, these elements also give AI more structure to latch onto, helping it better understand and rank your content.
6. Cite References: AI models look at citations and the quality of the citations, hence, guilt by association. In the past, this was an SEO strategy designed to associate oneself with a highly authoritative site by referencing (linking) to it. AI models use this as part of their ranking systems.
What Is Generative AI SEO?

Generative AI SEO is a new strategy, the future of SEO services, that integrates the principles of generative AI with traditional SEO tactics. It’s about creating content that ranks not just on search engine result pages (SERPs) but also within AI-driven chat responses. For instance, if a user asks a question on a platform like ChatGPT or Google Gemini, generative AI SEO ensures your content gets referenced in the AI’s answer.

In essence, generative AI SEO means optimizing your content so that AI sees it as a valuable resource to include in its responses. SEO Image is one of the pioneers in this space, using our expertise to help businesses “speak” to AI, ensuring their content gets picked up in AI-generated responses. In this sense, generative AI SEO is all about feeding AI the right kind of information so it chooses your content when generating answers.

How User Behavior Impacts Large Language Models and Rankings

User behavior/User Experience (UX) has always been a major ranking factor in SEO (verified by the 2024 Google Algorithm ranking factors leak), but with GEO, its role has become even more prominent. When a large language model, or LLM, evaluates content, it takes signals from user behavior—such as time spent on a page, interaction with links, and bounce rate—into account to determine how valuable that content is. No, it’s not Google Analytics spying on you. It’s your Chrome Browser rendering and sending data back to Google behind the scenes. That helps Google’s model, but how is ChatGPT doing it? IE? Edge? Perhaps this is an area where Google has an advantage.

Let’s consider the concept of dwell time. When a user stays on your page for a long time, it sends a signal to the AI that the content is relevant and engaging. If people bounce off quickly, however, it indicates a lack of interest or relevance, which could lead to a dip in rankings.

By aligning GEO strategies with user behavior insights, businesses can optimize content not just for initial rankings but for sustained user engagement that reinforces their content’s value in the eyes of AI. And, when done right, the AI models themselves start recognizing your site as a “trusted” source for particular topics, boosting your rankings over time.

How to Do Generative Engine Optimization (GEO)

Are you ready to dive into GEO tactics? Let’s break down the top strategies to optimize for AI, increase dwell time, and create content that both humans and bots will love.

1. Structure Your Content Like an Outline for AI

AI models thrive on structure. They break down complex queries and retrieve information by understanding the flow of information in your content. To help AI navigate your page:
- Use Headers Wisely: Headers aren’t just for readability; they’re for guiding AI. When you have clear headers (like H1, H2, H3), you help AI models understand the hierarchy of your information.
- Break It Down: Long paragraphs can be difficult for AI to interpret. Break down your information into bite-sized sections with subheaders, lists, or bullet points.
2. Prioritize Semantic Keywords & Contextual Language

Forget keyword stuffing; GEO is all about semantics. Large language models look for context more than frequency, so here’s how to nail it:
- Think Like Your Audience: What are people likely to ask? If you’re talking about “SEO Image Inc.,” consider related concepts people might want to know, like generative SEO, AI-driven rankings, or user engagement metrics.
- Use Synonyms and Variations: Instead of repeating the same phrase, use variations and contextually related words. This approach enriches the content without keyword stuffing and makes it more engaging for both AI and human readers. You may want to look at writing tools that target NLP terms to help with BOTH SEO and GEO optimization.
3. Focus on Conversational Language

Generative AI thrives on conversational tones because it’s trained on human dialogues. By adopting a friendly, informal tone, you’re making it easier for the AI to interpret your content. Do you get it now?
- Avoid Jargon: Unless necessary, keep the language simple.
- Use “You” Language: Address the reader directly to make it feel like a conversation.
4. Encourage Engagement and Dwell Time

User behavior plays a huge role in GEO, so here’s how to optimize for those juicy engagement metrics:
- Add Interactive Elements: FAQs, polls, or even quizzes can encourage users to stay longer on your page. The more engaging your content, the more positive signals you send to AI.
- Use Engaging Visuals and Videos: SEO Image recommends adding multimedia to keep people engaged. Visuals aren’t just eye candy—they break up the content, make it easier to digest, and give readers a reason to linger.
5. Optimize for Featured Snippets and Quick Answers

Generative AI is quick to pull from featured snippets or highlighted content, so optimizing for these positions can give you an edge in GEO.
- Answer Common Questions: Create sections that directly address user queries, making it easy for AI to reference them in generated answers. An example: What is Generative Engine Optimization? Notice how you see hundreds of blog posts and service pages with the exact same title? Its SEO & GEO.
- Use Tables and Lists: AI loves structured data, so if you can summarize key points in a list or table, do it! However, in 2025, CSS layouts are the way to go.
6. Regularly Update Your Content

Generative AI loves fresh, up-to-date information. If your content isn’t current, it risks falling out of favor in the eyes of both users and AI algorithms. So keep it fresh! You may even want to delete old, outdated content.
- Keep an Eye on Trends: Stay updated on what’s new in GEO, AI, and user behavior so your content remains relevant.
- Update Older Content: If you have evergreen content, make it evergreen by regularly updating data points, adding new insights, and refreshing examples.
The Future of GEO and Generative AI SEO

GEO and generative AI SEO are still in their early days, but they’re likely here to stay. With major search engines like Google and Bing investing heavily in generative AI, these technologies are reshaping how information is found, ranked, and consumed.

The most exciting part? Businesses that master GEO will likely gain a competitive advantage in the digital space. By creating content that resonates with both humans and AI, you’re building a bridge to an audience that increasingly relies on AI for answers, insights, and inspiration.

So, if you’re ready to take your SEO strategy to the next level, it’s time to dive into Generative Engine Optimization. It’s a new frontier that combines the best of SEO, user experience, and AI strategy to create a future where your content doesn’t just rank—it becomes an essential part of the digital conversation.

Call 888-736-2667
and find out how SEO Image can help you with GEO services.
Navigating the Digital Maze: Strategies for Removing Negative Content from Google Search
by Alan Rabinowitz
The rapid evolution of the digital age has made the Internet an indispensable tool for individuals and businesses, fostering connections and the growth of a global economy. However, with great power comes great responsibility (Thanks, Stan Lee), and the online realm is no stranger to the havoc wreaked by harmful content. A smear on your digital reputation can have far-reaching consequences, but worry not, for we can implement an arsenal of strategies and insights, including hiring a reputable management company like SEO Image, to navigate the tangled web of online reputation management (ORM) for you or your brand.

Understanding Online Reputation Management (ORM)

Online Reputation Management (ORM) is crafting strategies that shape or influence the public perception of an organization, individual, or other entity on the Internet. It helps drive public opinion about a business and its products and services. By utilizing Positive ORM strategies, one can counteract malicious content, mitigate the impacts of negative material, and safeguard one’s digital image.

Why is ORM Essential?

There’s nothing better for your business or individual reputation than a well marketed reputation showcasing what is good about you and/or your brand.
- Building Trust and Credibility: A positive online reputation fosters trust amongst consumers, clients, and partners. In an era where online reviews significantly impact purchasing decisions, the mere presence of negative content can be detrimental to one’s image.
- Enhancing Online Presence: ORM helps in the creation and maintenance of a positive online presence, thereby increasing visibility and drawing in more business opportunities. We promote the positive!
- Mitigating the Impact of Negative Content: A proactively managed online reputation helps mitigate the effects of any unfavorable content that might arise, protecting the brand’s image. So there is no need to put this off and wait till something happens. You can be proactive today.
The Multi-Pronged Approach to Removing Negative Content Online

Here are a few other strategies that can be used to help remove content and manage a positive reputation.

Legal Take-down Requests: If the negative content is slanderous, false, or violates any laws or website guidelines, you can file a legal take-down request. Consulting with a legal advisor is recommended for this. SEO Image does NOT offer a legal takedown service.

Contacting Website Administrators: Reaching out to the website administrators hosting the negative content and requesting its removal can be effective, especially if you can demonstrate that the content is false or damaging. This can be efficient if done with your legal advisor. Sometimes our agency can help in this case.

Generating Positive Content: Drowning out the negative content by creating and promoting positive material helps improve your online image. Regularly publishing high-quality, positive content can push down unfavorable content in search engine rankings and is 100% part of most of our ORM strategies. As every situation is different, we do not always need to generate new content. Instead, we offer off-site SEO strategies to push existing content up.

Responding to Negative Reviews: Addressing negative reviews politely and professionally can portray your commitment to customer satisfaction. A sincere apology and a promise to rectify mistakes can go a long way in rebuilding trust. Our team will help you when responding to these cases to avoid additional issues.

Search Engine Optimization (SEO): Optimizing your content for search engines can help in promoting positive content and demoting negative material in search results.

Hiring a Reputation Management Company – SEO Image

When the task seems daunting, turning to experts is a wise decision. SEO Image, a leading reputation management company, specializes in managing and improving the online reputations of individuals and businesses. With a holistic approach combining innovative strategies and cutting-edge marketing technologies, SEO Image aids in the pushdown of negative content and enhances a positive online image. Hence the name SEO Image.
1. Customized ORM Strategies: SEO Image develops tailored ORM strategies that address the unique challenges and requirements of each client. Through a comprehensive analysis of the online landscape, we formulate a plan of action to combat negative content and elevate positive material.
2. Search Engine Suppression: Leveraging advanced SEO techniques, SEO Image specializes in suppressing negative content in search engine rankings. By promoting positive content and optimizing it for search engines, we can ensure that unfavorable material is pushed down in the search results.
3. Content Creation and Management: SEO Image excels in creating high-quality, engaging content that showcases the best aspects of a brand or individual. We showcase what is positive and push it up so everyone can see this. By managing this content effectively across various online platforms, we help in build a strong and positive online presence.
4. Legal and Ethical Approach: SEO Image navigates the complexities of ORM with the utmost integrity. We only use ethical strategies in addressing and removing negative content.
5. Monitoring and Reporting: Constant monitoring of the online landscape and regular reporting are integral aspects of SEO Image’s services. We keep our clients informed about the progress of the ORM campaign and adjust strategies as needed to achieve optimal results.
Proactive ORM: Building a Resilient Digital Presence

While reactive measures are essential in addressing existing negative content, adopting a proactive approach to ORM is crucial for building a resilient digital presence. Engage with your audience, encourage satisfied customers to leave positive reviews, and maintain active social media profiles. Regularly update your website with relevant and high-quality content and pursue positive relationships with online communities and influencers.

How to Remove Your Information from the Internet

Some information may be removable from Google searches or other websites. Typically, this is only personal information such as email, address, phone numbers, etc. Online Reputation Management strategies focus on pushing down the negative and pushing up the positive when information cannot be removed.

Removing your information from the Internet can be a challenging task in safeguarding your privacy. Start by identifying the specific content or personal information you wish to have removed. Search engines are the gateway to this data, so commence your removal quest by submitting removal requests to major search engines like Google, Bing, and Yahoo.

When removing content from websites that display personal information obtained from public records, such as Whitepages or Spokeo, simply follow their specific opt-out procedures.

Don’t forget to manage your social media settings, be vigilant about the information you share, and delete or make private any personal posts, photos, or details. If your efforts seem insufficient or the task too excessive, consider hiring a professional online reputation management or privacy service to guide you through the process and manage complex removals. Keep in mind, that while you may not be able to erase every trace, a combination of these steps can significantly reduce your digital footprint and enhance your online privacy.

Let SEO Image Repair Your Online Reputation

In a world deeply intertwined with the digital realm, maintaining a positive online image is not an option but a necessity. By embracing the strategies outlined, including utilizing the services of a reputable reputation management company like SEO Image, you can effectively navigate the challenges posed by negative content. Remember, the road to a sterling online reputation is paved with diligence, proactivity, and planning, and the right partner can make the journey not only manageable but also rewarding.
Will AI Replace Organic Search Results and SEOs?
by Alan Rabinowitz

The future of Search is now questionable

As artificial intelligence (AI) continues to advance its capabilities in search marketing, it takes up space in organic results, and is complicating the ability rank in organic results. With mounting advancements, there is growing speculation that AI will perhaps replace organic search results altogether.

AI has changed the way we interact with technology, from voice assistants like Siri or Alexa, to the various recommendation systems that we use, for instance, when shopping online, and based on viewing history with streaming services. AI has similarly changed the search world, taking advantage of machine learning via search engines that are able to provide increasingly useful search results and recommendations.

The future of Artists is now questionable

In a disturbing way, the artist may consider panicking, having received a quick start with applications like Midjourney, which can create millions of illustrations (for educational publishing) within seconds. The featured image at the top of this article was created in thirty seconds using the Midjourney AI.
As a former illustrator, I see Midjourney essentially as a super-cheap replacement for hand-painted artwork. The publishing industry is always looking for the cheapest yet good art for covers, and now it has the ability to produce “decent” art in seconds for pennies. All “AI is writing ART” is now in the public domain, and anyone can reuse it or publish it – all while being unoriginal.

The future of Writers is now questionable

AI can produce content using many different methods, including natural language generation (NLG), which allows machines to generate text based on user inputs or numerous datasets. Thus, many writing assistants utilize AI technology to assist writers in improving their writing by offering suggestions related to grammar, writing style, and word tone.

Artificial intelligence can generate text, but it cannot replace human writers entirely. Writing is a creative process involving critical thinking, analysis, and interpretation – all human skills that machines are incapable of engendering. AI can create content given certain criteria, but at this point in time, it can never match the depth of human thought or the nuance that accompanies such thought.

However, as AI progresses and eventually develops itself, this can change quickly. There are lots of stories regarding how people have used ChatGPT for writing, term papers, thesis, website content, and even part of this article, slightly modified. AI allows you to produce very good writing in less than ten seconds, the same as it does with art or search results. So that should concern writers as well.

The future of SEO is now questionable

One of the most significant ways AI can impact SEO is through its ability to understand natural language processing (NLP). NLP is the ability of machines to understand and interpret human language, making it easier for them to identify the intent behind search queries and provide more relevant results. This means that search engines powered by AI can better understand the meaning behind search queries and provide more accurate results, making SEO more challenging unless, of course, the SEO is using AI creatively to develop the content. Like this entire article. Which is based on AI and manually elaborated on (pretty heavily) since AI is still limited and tends to be a bit repetitive in statements at the moment.

Another benefit of AI integrated into search is that AI can identify patterns and trends in search behavior, allowing it to predict what users are looking for and deliver more targeted results. This can make it more difficult for businesses to rank for specific keywords or phrases, as AI-powered search engines may prioritize content that matches the user’s search intent over content optimized for specific keywords. This appears to be one of the more recent models seen on search engines.

Since authority is a major factor in current ranking algorithms, it’s questionable how a search engine or AI that is used as a search engine, would understand authority with referencing like links. Below I theorize one strategy which is imperative for today’s SEO anyway, so it may indicate AI elements of search results already.

While AI is making SEO more challenging, it’s not necessarily replacing it. Instead, it’s changing the way businesses need to approach SEO. The E-E-A-T strategy for SEO still holds weight here. As search engines become more intelligent, or even become replaced by AI altogether, businesses need to focus on creating high-quality, relevant content that answers the user’s search intent rather than just targeting specific keywords. This means that businesses need to put more emphasis on creating content that provides value to their audience, rather than just optimizing for search engines.

Matching Google’s E-E-A-T is imperative for businesses in 2023. As AI integrates and eventually becomes the algorithm, influencing it will become harder. It’s important to understand how it currently works.

When searching for the Best SEO Companies in NYC, AI uses data from third-party websites and simply returns what it finds and also gives a disclaimer. It’s pulling information from web sources, so instead of links, being a reference and/or being listed on websites would be a way to influence AI and a replacement for link building and the link itself no longer matters the reference and information does.

So modern-day SEO needs to take this into consideration as part of its SEO strategy. Links may not be as necessary for SEO of an AI search engine. However, this would make it clear that AI marketing services will be very important. So, in theory, the smart SEO strategies of the past two decades, still work in the AI model search engine, they just need to be thought of differently.

The future of Search Engines is now questionable

With Google/IO presentations showcasing how Google plans to integrate AI, one can say that the priority of AI is higher than Google’s own organic search results, making you wonder if AI has replaced Google’s algorithm completely, or will in the future. If it does replace Google results, it levels the playing field, as anyone can simply license AI and develop a competitive search engine in seconds.

Wow! Imagine that, your own search engine in seconds, just like your own art in seconds.

So the future of Search Engines is now questionable as well. Search leadership is more likely to change since this makes it appear that Google, themselves, feel/admit that AI results are better than the past 25 years of Google’s organic search algorithm.

LOL Yes, this is a bold statement and a bit of a push, but look at how Google is planning to put AI above its own organic results…What does it say to you?

While Google is the current search leader, an AI competitor will likely level the playing field as AI develops over time. How we use search to find information, products, and services can change as AI develops itself and even presents results as it sees fit.

This opens up the possibility that Influencers and marketers can push new AI products like a new AI search engine (a ChatGPT derivative/license not owned by a major company), and even state how systems like Google’s search algorithm, are now archaic.

It will be interesting to see if the crazy rush to implement AI into search engine results becomes the cause and start of new ways to search and new AI engines. As one search engine’s AI will no longer be better or more sophisticated than the other, as it’s all simply AI and replaced the same way an artist or writer can be replaced with AI.

While AI is still in its infancy, it’s important to watch and see if an AI engine will replace a search engine, and if so, does this mean that one AI Engine is better than any other AI Engine? Search is becoming more exciting, and how to market to AI Engines is also exciting and a breath of fresh air to someone like me who has been marketing websites since 1998. Challenges are fun, and AI represents the next iteration of SEO challenges. I do predict a huge change in search, which may also include a change in major players.
ChatGPT Ranks SEO Image #2 in NYC
by Alan Rabinowitz
Personally, I think we’re the best. However, we’ll accept being rated #2 by an AI.

We asked:

Who are the best-rated SEO companies in NYC?

As an AI language model, I do not have access to real-time information on the current ratings of SEO companies in NYC. However, there are several reputable SEO companies in NYC that have received positive reviews and ratings from their clients. Here are some examples:
1. Ignite Digital – This company has been named the #1 SEO company in the USA by Clutch.co. They offer a range of SEO services, including technical SEO, local SEO, and content marketing.
2. SEO Image – SEO Image has been providing SEO services in NYC since 2002. They have a team of experienced SEO professionals who use a data-driven approach to optimize their clients’ websites.
3. Thrive Internet Marketing Agency – Thrive is a full-service digital marketing agency that offers SEO, PPC, social media, and web design services. They have received numerous awards and accolades for their work, including being named a Top SEO Company by Clutch.co.
4. SEO Brand – SEO Brand is a digital marketing agency that specializes in SEO, PPC, and social media marketing. They have worked with a range of clients, from small businesses to Fortune 500 companies.
5. Directive – Directive is a B2B search marketing agency that specializes in SEO, PPC, and content marketing. They have a team of experienced SEO professionals who focus on data-driven strategies to drive results for their clients.
Remember, it’s important to research and evaluate different SEO companies based on your specific needs and goals before making a decision.
6 Tips for Targeting “Near Me” Keywords for Your Local SEO Strategy
by Alan Rabinowitz

Ever wonder how businesses rank for their Keyword + Near Me searches?

It’s not something that you actually need to target, as Google will auto-suggest “near me” to save you time when you’re searching. Unfortunately, that is how “Near Me” terms became one of the misunderstood elements of Search Engine Optimization. So let’s clarify the myth… Continue reading →
How to Choose the Right NYC SEO Companies for Your Business
by Alan Rabinowitz
SEO is a major element of any web-based marketing strategy. Out of several billion websites on the web, it is quite important to make sure your website stands out in front of your targeted audience. This is where a reliable SEO agency will come into play.

Overwhelmed by choosing an appropriate SEO agency, especially if you are in New York City. A fast search on Google with the phrase “SEO agencies in New York” gives way to an immense number of results. Not every SEO agency is created equal. Herein, we review what to look for when hiring the right SEO agency in New York for your business.

Experience

In SEO, experience seems to matter. The longer the life of an SEO agency, the more reason they probably have the knowledge and experience to get the job done right. Make sure to look for an SEO agency that has at least five years of experience in the industry.

However, this does not mean that a newer agency should be overlooked. Many newer agencies may have bright talent that is multi-yearly experienced in SEO and digital marketing. Check the portfolio of an agency. Ask for case studies and references.
Proficiency

SEO is a wide domain that consists of many strategies and techniques. Some agencies may focus on local SEO, technical SEO, and content marketing. Make sure the agency selected has the strengths in the area that matters most to your business.

For instance, if you are a local business, then you want to deal with an agency that has verifiable past success in local SEO. If your site requires technical optimization, make sure you have an agency with experience in technical SEO.

Transparent Reporting

A good SEO agency would keep you updated on the progress of your SEO campaign. Look for one that can indeed do transparent reporting, providing in-depth reports with keyword rankings and organic traffic, among others.

Also, the reporting by the agency should be understandable, and the results explained in simple terms. If you do not understand something, always ask questions.

Communication

Dealing with an SEO agency is all about communication. You want the agency to be responsive and keep you informed about the status of your campaign. You will want them to assign an account manager to your account so that a single person can be responsible for being your point of contact.

You could also ask them about the communication process they may have at the agency and the frequency thereof, such that you would want to know how often you could hear from them. Make sure you are comfortable with the agency’s style and frequency of communication prior to signing a contract.

White Hat Techniques

Some SEO agencies resort to using unethical techniques-often called “black hat”-in their effort to game the system for quick results. Examples include keyword stuffing, link schemes, and cloaking. These may yield some results in the near term but will hurt your site’s rankings and reputation in the longer run.

Insist on finding an SEO agency that will use “white hat” techniques to optimize your website in conformance with Google’s Webmaster Guidelines. To wit, white hat techniques include but are not limited to quality content creation, natural link building, and optimization of technical elements on your site.

Proven Results

Not by mere words from some SEO agency but by finding an agency that can prove its results. Ask for case studies and references, reviews, and testimonials from other clients.

Look for experience with agencies that have worked with businesses like yours. For instance, if an agency has experience and success related to your industry, then it is in a better position to understand the peculiar problems and goals facing your business.

Partnership

SEO is not a one-time project. It requires ongoing optimization, which means collaboration between your business and the SEO agency. Find an agency that values partnership.

Ask them how they will work with you to achieve your SEO goals. You want an agency that will take some time to understand what makes your business tick and what its goals are, and thus develop a customized SEO strategy to support those goals.

Ultimately, consider your budget when choosing an SEO agency. While you can easily find an agency that really can deliver what you expect from the agency, it is equally important to make sure the fees charged by the agency are within your budget.

Beware of SEO agencies that charge extremely low prices. While these firms may seem like a very good bargain, in reality, they cannot provide the level or quality of service you are seeking to meet your needs. What you really want to find is an agency with reasonable fees in relation to experience and expertise.

Before choosing an SEO agency, request a full proposal as to the extent of the work and related fees. Understand what services are included in the fees and if any other services may entail additional costs.

The selection of the right SEO agency is very important in regard to the success of your online marketing strategy. When searching for an SEO agency in New York, look into their experience, expertise, transparent reporting, communication, whether they use white hat techniques or not, proven results from collaboration, and finally, budget.

Don’t rush into it. Research different SEO agencies, read reviews, and ask for references and case studies. A good SEO agency will uplift your search engine ranking and organic traffic and lead to more sales for your business.

If you are looking for an SEO company in New York City, there are many options. However, with numerous agencies boasting of being the best, it may be difficult to discern which is the right one that will suit your business.

PLEASE NOTE: A listing below does not represent a recommendation. SEO Image, Inc. is not responsible for any issues caused by your use of the data below. This data is pulled from various sources and, in some cases, clever advertising. We will also include third-party companies, so we do not actually know the quality of their work. These are based on reputation and advertising budgets, as many top lists in 2024/2025 are actually paid for placement despite claiming otherwise. So some of the companies on the list may have high advertising spending on top sites. Our list is to help you vet potential companies, and we selected reputable brands,
1. SEO Image (Obviously, we’re biased), but SEO Image Inc. is a digital marketing agency focused on search engine optimization, pay-per-click advertising, online reputation management, and website design. Over the years, SEO Image Inc. has carved its position in the industry as one of the key service providers in digital marketing. The company has worked with a wide array of clients, from small startups to Fortune 500 companies, and helped them achieve their online marketing goals. In the end, SEO Image Inc. is a highly respectable and renowned digital marketing agency that has helped countless businesses reach their targeted online success. Innovation, quality, and customer satisfaction- the company stands on the verge of further success within the eternal flux of the world of digital marketing. See SEO Image’s Design Rush profile.
2. WebFX is an award-winning SEO company with a proven track record. They provide services such as keyword research, on-page optimization, and content creation. They also specialize in local SEO, which may be very important for those companies that essentially rely on foot traffic. With over 20 years of experience, WebFX has worked with clients in a range of different industries, from small startups to Fortune 500 companies.
3. Thrive Internet Marketing Agency is another top-rated NYC SEO company. Full-service selections include SEO, PPC advertising, and web design. What really helps them over the top is the data-driven strategies to drive more leads. They get deep into the analytics and user behaviors, using that to optimize their clients’ websites and boost their ROI continuously. Thrive has worked with clients across many industries, from healthcare to finance.
4. Ignite Visibility is a full-service digital marketing agency that specializes in SEO. Their services include, but are not limited to, SEO audits, link building, and local SEO. What really separates Ignite Digital from the crowd, however, is their commitment to transparency; they show regular progress to their clients through detailed analytics so their clients can track their return on investment. Ignite Digital has worked with clients across industries ranging from hospitality to e-commerce.
5. SEO.com is one of the premier SEO agencies, backed by arguably one of the best domain names in the business, specializing in data-driven approaches. They can accommodate all services, from keyword research and content development to link building. They provide regular reports of progress along with detailed analytics their clients can use to track their ROI. The varied list of industries they have worked with includes real estate and healthcare.
6. SEO.Agency is another SEO firm with a fantastic domain name. They’re a full-service digital marketing agency that specializes in SEO. They offer a range of services, including technical SEO, content creation, and link building. What sets SEO.Agency apart is the company puts its focus on conversion rate optimization. They use data-driven strategies to improve their clients’ website usability and drive more conversions. SEO.Agency has worked with clients in industries ranging from education to retail.
Finding the right NYC SEO company requires research and consideration. Each agency reviewed here has its strengths and specialties. Be sure you choose a firm that aligns with your business goals. Whether you’re looking for local SEO in NYC or a comprehensive digital marketing strategy, the companies on this list can help you achieve your goals.