Alan Rabinowitz

    All posts by Alan Rabinowitz
    • Personal Online Reputation Management

      What is Personal Online Reputation Management?

      by Alan Rabinowitz
       

      Your online reputation is your digital identity—it’s what people see, read, and perceive about you when they search your name online. Whether you’re a corporate executive, a professional in your field, a public figure, or someone navigating personal endeavors, how others perceive you online can have a direct impact on your opportunities, relationships, and credibility. Personal Online Reputation Management (ORM) is the strategic process of monitoring, improving, and protecting your digital presence to ensure it reflects your best self.

      In an era where nearly 90% of employers and clients perform online searches before making decisions, personal ORM has become a necessity rather than a luxury. Managing your reputation involves addressing harmful or misleading information, promoting positive content, and maintaining privacy online. At SEO Image, we specialize in personal ORM services that help individuals take charge of their digital narrative, suppress damaging content, and build a trustworthy, professional online identity.

      What is Personal Online Reputation Management?

      The Importance of Personal Online Reputation Management

      Think about this: when someone searches your name online, the first page of search results often defines their perception of you. Studies show that over 75% of users never scroll past the first page, meaning what appears there carries significant weight. Your digital reputation is often the deciding factor in professional opportunities, partnerships, and even personal relationships.

      Without proactive ORM, your online presence can spiral out of control, leaving outdated, inaccurate, or negative information to shape how others perceive you. Whether it’s a bad review, a critical news article, or an old social media post that doesn’t represent your current values, it’s critical to address these challenges head-on. ORM isn’t just about damage control; it’s about building a consistent, accurate, and positive digital footprint.

      What is Considered Negative for Individuals?

      The internet can be a double-edged sword. While it provides incredible opportunities for connection and visibility, it also exposes individuals to potential reputational risks. Here’s what’s commonly considered negative for personal online reputations:

      1. Negative or Defamatory Content

      • Harmful articles or blog posts that misrepresent you.
      • Negative reviews on platforms like Glassdoor, Yelp (if you’re a business owner), or RateMyProfessors.
      • Comments or accusations on forums or social media platforms.

      2. Outdated Information

      • Old achievements or past mistakes showing up prominently in search results, giving an incomplete or inaccurate picture of your current identity.

      3. Social Media Controversies

      • Embarrassing or controversial posts shared publicly.
      • Photos or videos that may be taken out of context or misinterpreted.

      4. Misinformation or False Claims

      • Incorrect details about your personal or professional life, often spread by disgruntled individuals or competitors.

      5. Privacy Breaches

      • Personal information such as addresses, phone numbers, or legal records appearing online, leading to risks like identity theft or harassment.

      At SEO Image, we tackle these challenges with tailored strategies that promote positive narratives and mitigate the impact of harmful content.

      Personal Reputation Management

      Best Practices for Personal Online Reputation Management

      Managing your online reputation is an ongoing process that requires diligence, strategy, and expertise. Here are some proven best practices:

      1. Monitor Your Digital Presence Regularly

      Perform regular searches of your name on search engines like Google, Bing, and Yahoo. Use tools like Google Alerts to notify you when new content about you appears online.

      2. Build a Strong Digital Footprint

      • Professional Profiles: Create robust LinkedIn, Twitter, and industry-specific profiles that highlight your expertise and values.
      • Personal Websites: Consider developing a personal website that serves as the central hub for your online presence.

      3. Remove Negative Content Where Possible

      • Request removal of defamatory posts or outdated pages directly from website administrators.
      • Seek legal recourse for content that violates your rights.

      4. Publish Positive Content

      • Write blog posts, contribute to industry publications, and share thought leadership content.
      • Engage in social causes and community events to build credibility and goodwill.

      5. Work with ORM Experts

      Professional services like SEO Image have the tools, resources, and expertise to address complex reputation challenges efficiently.

      How to Manage Your Online Reputation

      Managing your online reputation involves a combination of proactive strategies and reactive solutions. Here’s a step-by-step guide:

      • Step 1: Audit Your Current Reputation: Start by conducting a thorough analysis of what already exists online about you. Check the top 3 pages of search results for your name and identify any content that could harm your reputation.
      • Step 2: Optimize High-Value Profiles: Claim and optimize profiles on LinkedIn, Facebook, Instagram, and any platforms relevant to your career or industry. Fill out each profile completely using professional photos and keyword-optimized descriptions.
      • Step 3: Suppress Negative Search Results: Use search engine optimization (SEO) to promote positive content, such as personal blogs, achievements, or professional accolades, to outrank negative results. Generate backlinks to reputable sites that feature favorable mentions of you.
      • Step 4: Create a Content Strategy: Develop a schedule for publishing regular updates, articles, and other content that positions you as a trusted authority in your field.
      • Step 5: Engage in Reputation Monitoring: Use tools like Mention or BrandYourself to track mentions of your name online. Promptly address any new negative content.

      Personal image

      Risks Associated with a Negative Online Reputation

      A poor online reputation can have significant repercussions, ranging from missed professional opportunities to personal distress. Here’s how it can impact you:

      1. Professional Risks

      • Lost Opportunities: Employers, business partners, and clients often perform online background checks. Negative search results can disqualify you before you get a chance to explain.
      • Stalled Career Growth: Damaging information may prevent promotions, partnerships, or networking opportunities.

      2. Personal Risks

      • Social Isolation: False rumors or harmful content can damage relationships and tarnish your social standing.
      • Emotional Strain: Constantly facing negative online content can lead to stress, anxiety, and feelings of helplessness.

      3. Privacy and Security Risks

      • Identity Theft: Exposed personal data can make you vulnerable to fraud.
      • Harassment or Cyberbullying: Negative content can encourage malicious online behavior, including trolling or targeted harassment.

      At SEO Image, we mitigate these risks through tailored solutions that protect your reputation and ensure your online narrative reflects your true self.

      Why SEO Image is the Right Choice for Personal ORM

      With over two decades of experience, SEO Image is a leader in personal reputation management. Our proven strategies help individuals overcome challenges, rebuild their digital narrative, and maintain long-term control over their online presence.

      We offer a full suite of ORM services, including:

      • Content creation to promote positive narratives.
      • SEO strategies to suppress negative results.
      • Social media audits and privacy protection.
      • Proactive monitoring and real-time alerts.

      Our clients trust us for our professionalism, discretion, and measurable results.

       

      Personal online reputation management (ORM) is the process of monitoring and improving your digital presence to ensure it aligns with your personal and professional goals. It involves addressing negative content, promoting positive narratives, and safeguarding your privacy.

      At SEO Image, we offer customized ORM solutions to protect and enhance your reputation, ensuring you’re always putting your best self forward online.

      Negative content can harm your credibility, career prospects, and personal relationships. Employers, clients, or partners who find harmful information about you online may form unfavorable opinions without seeking context.

      SEO Image addresses these challenges by suppressing negative content and creating positive narratives that restore your reputation and open new opportunities.

      The timeline varies depending on the complexity of your situation. Minor issues may show improvement within weeks, while more significant challenges involving high-ranking negative content may take several months.

      SEO Image provides continuous updates and uses proven strategies to achieve sustainable results, ensuring long-term success.

      Yes, ORM includes strategies to safeguard your privacy, such as removing personal information from public databases and securing your social media profiles. This reduces the risk of identity theft, fraud, or harassment.

      At SEO Image, we prioritize privacy as part of our ORM services, giving you peace of mind while building a strong online presence.

      SEO Image is a trusted leader with over 20 years of experience in managing and improving online reputations. We provide tailored solutions, actionable results, and ongoing support to ensure your digital narrative aligns with your goals.

      Take control of your reputation today. Call us at 888-736-2667 or visit our website to learn how we can help you succeed online.




    • Generative Engine Optimization (GEO)

      What is Generative Engine Optimization (GEO) & How to Master It

      by Alan Rabinowitz

       

      In the fast-evolving world of digital marketing, acronyms pop up as quickly as new AI tech itself. SEO. SEM. And now, we have GEO—Generative Engine Optimization. If you’re scratching your head, don’t worry! Generative Engine Optimization, or GEO, is new enough that most people are just starting to explore what it can do and how it changes the SEO game — it does! So, let’s dive into what GEO is, why it matters, and how you can use it to give your content an edge in the AI-driven digital landscape.

      What Is Generative Engine Optimization (GEO)?

      GEO is an extension of traditional SEO. If SEO is about getting your content to rank in search engines by understanding how they “see” your content, then GEO goes a step further by considering how AI and generative models interpret, analyze, and even create content based on it. The difference is subtle but profound. Generative Engine Optimization focuses on creating content that’s not only keyword-optimized but also structured and written in a way that makes it easy for generative AI to pull useful insights and create responses.

      The rise of generative AI models, such as OpenAI’s GPT series and Google’s Gemini, has ushered in a new era where AI isn’t just retrieving and ranking content—it’s generating it. This is where companies like SEO Image have stepped in to help businesses tailor their digital strategies to the new landscape. GEO isn’t just a concept anymore; it’s becoming a critical part of digital marketing strategies as businesses look to optimize not only for human readers but for AI readers, too.

      As Google is the most used search engine, it’s currently placing AI results above its search algorithm, which has over two decades of code and now appears less valuable than AI; this levels the playing field. AI modeling can be done by anyone now, and is a search engine going to be needed when even the world’s largest search engine says AI search is better than decades of organic search by placing it above the fold and pushing organic results much lower in some cases well below the field favoring its AI results? Perhaps ChatGPT, which seems to have the most popular AI Engine, is the future of search. According to Similarweb, Chat GPT is getting 28% of organic search traffic; that’s more than Bing, Yahoo, andDuckDuckGo combined! Making GEO services a must for 2025. Gartner predicts search traffic will drop considerably within 2 years time by 2026.

      The Key Components of GEO

      Now, before we dive into tactics, let’s break down the key pillars of Generative Engine Optimization.

      1. AI-Readable Content Structure: Unlike traditional SEO, which focuses heavily on human readability and bot-crawling, GEO focuses on how well-structured your content is for AI interpretation. Think of this as structuring your content to be easily “understood” by large language models (LLMs) like ChatGPT or Gemini.
      2. Semantic Keyword Targeting: In GEO, semantic keywords aren’t just about synonyms and related terms. They’re about context. Generative AI models love content that’s rich in context because it helps them better interpret the nuances of a query. So, the days of cramming keywords are over—instead, think of crafting a narrative that flows, rich with context.
      3. Conversational and Natural Tone: LLMs are trained to mimic human-like conversations, so writing content in a conversational tone not only resonates with readers but also “speaks” to AI more effectively. When your content sounds like a person wrote it, AI can model its responses more accurately, giving your site a better chance of being featured or referenced.
      4. User Behavior Signals: GEO focuses on understanding and optimizing for the signals that user behavior sends to AI models. For instance, if users stay longer on your page (a metric called dwell time), this indicates to AI that your content is valuable. A high dwell time sends positive signals to ranking algorithms, which may lead to better rankings over time.
      5. Dynamic & Engaging Formats: As with traditional SEO, visuals, multimedia, and engaging elements like bullet points or FAQs increase dwell time and user engagement. But with GEO, these elements also give AI more structure to latch onto, helping it better understand and rank your content.
      6. Cite References: AI models look at citations and the quality of the citations, hence, guilt by association. In the past, this was an SEO strategy designed to associate oneself with a highly authoritative site by referencing (linking) to it. AI models use this as part of their ranking systems.

      What Is Generative AI SEO?

      Generative AI SEO is a new strategy, the future of SEO services, that integrates the principles of generative AI with traditional SEO tactics. It’s about creating content that ranks not just on search engine result pages (SERPs) but also within AI-driven chat responses. For instance, if a user asks a question on a platform like ChatGPT or Google Gemini, generative AI SEO ensures your content gets referenced in the AI’s answer.

      In essence, generative AI SEO means optimizing your content so that AI sees it as a valuable resource to include in its responses. SEO Image is one of the pioneers in this space, using our expertise to help businesses “speak” to AI, ensuring their content gets picked up in AI-generated responses. In this sense, generative AI SEO is all about feeding AI the right kind of information so it chooses your content when generating answers.

      Generative AI SEO

      How User Behavior Impacts Large Language Models and Rankings

      User behavior/User Experience (UX) has always been a major ranking factor in SEO (verified by the 2024 Google Algorithm ranking factors leak), but with GEO, its role has become even more prominent. When a large language model, or LLM, evaluates content, it takes signals from user behavior—such as time spent on a page, interaction with links, and bounce rate—into account to determine how valuable that content is. No, it’s not Google Analytics spying on you. It’s your Chrome Browser rendering and sending data back to Google behind the scenes. That helps Google’s model, but how is ChatGPT doing it? IE? Edge? Perhaps this is an area where Google has an advantage.

      Let’s consider the concept of dwell time. When a user stays on your page for a long time, it sends a signal to the AI that the content is relevant and engaging. If people bounce off quickly, however, it indicates a lack of interest or relevance, which could lead to a dip in rankings.

      By aligning GEO strategies with user behavior insights, businesses can optimize content not just for initial rankings but for sustained user engagement that reinforces their content’s value in the eyes of AI. And, when done right, the AI models themselves start recognizing your site as a “trusted” source for particular topics, boosting your rankings over time.

      How to Do Generative Engine Optimization (GEO)

      Are you ready to dive into GEO tactics? Let’s break down the top strategies to optimize for AI, increase dwell time, and create content that both humans and bots will love.

      1. Structure Your Content Like an Outline for AI

      AI models thrive on structure. They break down complex queries and retrieve information by understanding the flow of information in your content. To help AI navigate your page:

      • Use Headers Wisely: Headers aren’t just for readability; they’re for guiding AI. When you have clear headers (like H1, H2, H3), you help AI models understand the hierarchy of your information.
      • Break It Down: Long paragraphs can be difficult for AI to interpret. Break down your information into bite-sized sections with subheaders, lists, or bullet points.

      2. Prioritize Semantic Keywords & Contextual Language

      Forget keyword stuffing; GEO is all about semantics. Large language models look for context more than frequency, so here’s how to nail it:

      • Think Like Your Audience: What are people likely to ask? If you’re talking about “SEO Image Inc.,” consider related concepts people might want to know, like generative SEO, AI-driven rankings, or user engagement metrics.
      • Use Synonyms and Variations: Instead of repeating the same phrase, use variations and contextually related words. This approach enriches the content without keyword stuffing and makes it more engaging for both AI and human readers. You may want to look at writing tools that target NLP terms to help with BOTH SEO and GEO optimization.

      3. Focus on Conversational Language

      Generative AI thrives on conversational tones because it’s trained on human dialogues. By adopting a friendly, informal tone, you’re making it easier for the AI to interpret your content. Do you get it now?

      • Avoid Jargon: Unless necessary, keep the language simple.
      • Use “You” Language: Address the reader directly to make it feel like a conversation.

      4. Encourage Engagement and Dwell Time

      User behavior plays a huge role in GEO, so here’s how to optimize for those juicy engagement metrics:

      • Add Interactive Elements: FAQs, polls, or even quizzes can encourage users to stay longer on your page. The more engaging your content, the more positive signals you send to AI.
      • Use Engaging Visuals and Videos: SEO Image recommends adding multimedia to keep people engaged. Visuals aren’t just eye candy—they break up the content, make it easier to digest, and give readers a reason to linger.

      5. Optimize for Featured Snippets and Quick Answers

      Generative AI is quick to pull from featured snippets or highlighted content, so optimizing for these positions can give you an edge in GEO.

      • Answer Common Questions: Create sections that directly address user queries, making it easy for AI to reference them in generated answers. An example: What is Generative Engine Optimization? Notice how you see hundreds of blog posts and service pages with the exact same title? Its SEO & GEO.
      • Use Tables and Lists: AI loves structured data, so if you can summarize key points in a list or table, do it! However, in 2025, CSS layouts are the way to go.

      6. Regularly Update Your Content

      Generative AI loves fresh, up-to-date information. If your content isn’t current, it risks falling out of favor in the eyes of both users and AI algorithms. So keep it fresh! You may even want to delete old, outdated content.

      • Keep an Eye on Trends: Stay updated on what’s new in GEO, AI, and user behavior so your content remains relevant.
      • Update Older Content: If you have evergreen content, make it evergreen by regularly updating data points, adding new insights, and refreshing examples.

      The Future of GEO and Generative AI SEO

      GEO and generative AI SEO are still in their early days, but they’re likely here to stay. With major search engines like Google and Bing investing heavily in generative AI, these technologies are reshaping how information is found, ranked, and consumed.

      The most exciting part? Businesses that master GEO will likely gain a competitive advantage in the digital space. By creating content that resonates with both humans and AI, you’re building a bridge to an audience that increasingly relies on AI for answers, insights, and inspiration.

      So, if you’re ready to take your SEO strategy to the next level, it’s time to dive into Generative Engine Optimization. It’s a new frontier that combines the best of SEO, user experience, and AI strategy to create a future where your content doesn’t just rank—it becomes an essential part of the digital conversation.

      Call 888-736-2667
      and find out how SEO Image can help you with GEO services.



    • Remove Negative Content from Google Search

      Navigating the Digital Maze: Strategies for Removing Negative Content from Google Search

      by Alan Rabinowitz

       

      The rapid evolution of the digital age has made the Internet an indispensable tool for individuals and businesses, fostering connections and the growth of a global economy. However, with great power comes great responsibility (Thanks, Stan Lee), and the online realm is no stranger to the havoc wreaked by harmful content. A smear on your digital reputation can have far-reaching consequences, but worry not, for we can implement an arsenal of strategies and insights, including hiring a reputable management company like SEO Image, to navigate the tangled web of online reputation management (ORM) for you or your brand.

      Understanding Online Reputation Management (ORM)

      Online Reputation Management (ORM) is crafting strategies that shape or influence the public perception of an organization, individual, or other entity on the Internet. It helps drive public opinion about a business and its products and services. By utilizing Positive ORM strategies, one can counteract malicious content, mitigate the impacts of negative material, and safeguard one’s digital image.

      Why is ORM Essential?

      There’s nothing better for your business or individual reputation than a well marketed reputation showcasing what is good about you and/or your brand.

      • Building Trust and Credibility: A positive online reputation fosters trust amongst consumers, clients, and partners. In an era where online reviews significantly impact purchasing decisions, the mere presence of negative content can be detrimental to one’s image.
      • Enhancing Online Presence: ORM helps in the creation and maintenance of a positive online presence, thereby increasing visibility and drawing in more business opportunities. We promote the positive!
      • Mitigating the Impact of Negative Content: A proactively managed online reputation helps mitigate the effects of any unfavorable content that might arise, protecting the brand’s image. So there is no need to put this off and wait till something happens. You can be proactive today.

      The Multi-Pronged Approach to Removing Negative Content Online

      Here are a few other strategies that can be used to help remove content and manage a positive reputation.

      Legal Take-down Requests: If the negative content is slanderous, false, or violates any laws or website guidelines, you can file a legal take-down request. Consulting with a legal advisor is recommended for this. SEO Image does NOT offer a legal takedown service.

      Contacting Website Administrators: Reaching out to the website administrators hosting the negative content and requesting its removal can be effective, especially if you can demonstrate that the content is false or damaging. This can be efficient if done with your legal advisor. Sometimes our agency can help in this case.

      Generating Positive Content: Drowning out the negative content by creating and promoting positive material helps improve your online image. Regularly publishing high-quality, positive content can push down unfavorable content in search engine rankings and is 100% part of most of our ORM strategies. As every situation is different, we do not always need to generate new content. Instead, we offer off-site SEO strategies to push existing content up.

      Responding to Negative Reviews: Addressing negative reviews politely and professionally can portray your commitment to customer satisfaction. A sincere apology and a promise to rectify mistakes can go a long way in rebuilding trust. Our team will help you when responding to these cases to avoid additional issues.

      Search Engine Optimization (SEO): Optimizing your content for search engines can help in promoting positive content and demoting negative material in search results.

      Hiring a Reputation Management Company – SEO Image

      When the task seems daunting, turning to experts is a wise decision. SEO Image, a leading reputation management company, specializes in managing and improving the online reputations of individuals and businesses. With a holistic approach combining innovative strategies and cutting-edge marketing technologies, SEO Image aids in the pushdown of negative content and enhances a positive online image. Hence the name SEO Image.

      1. Customized ORM Strategies: SEO Image develops tailored ORM strategies that address the unique challenges and requirements of each client. Through a comprehensive analysis of the online landscape, we formulate a plan of action to combat negative content and elevate positive material.
      2. Search Engine Suppression: Leveraging advanced SEO techniques, SEO Image specializes in suppressing negative content in search engine rankings. By promoting positive content and optimizing it for search engines, we can ensure that unfavorable material is pushed down in the search results.
      3. Content Creation and Management: SEO Image excels in creating high-quality, engaging content that showcases the best aspects of a brand or individual. We showcase what is positive and push it up so everyone can see this. By managing this content effectively across various online platforms, we help in build a strong and positive online presence.
      4. Legal and Ethical Approach: SEO Image navigates the complexities of ORM with the utmost integrity. We only use ethical strategies in addressing and removing negative content.
      5. Monitoring and Reporting: Constant monitoring of the online landscape and regular reporting are integral aspects of SEO Image’s services. We keep our clients informed about the progress of the ORM campaign and adjust strategies as needed to achieve optimal results.

      Proactive ORM: Building a Resilient Digital Presence

      While reactive measures are essential in addressing existing negative content, adopting a proactive approach to ORM is crucial for building a resilient digital presence. Engage with your audience, encourage satisfied customers to leave positive reviews, and maintain active social media profiles. Regularly update your website with relevant and high-quality content and pursue positive relationships with online communities and influencers.

      How to Remove Your Information from the Internet

      Some information may be removable from Google searches or other websites. Typically, this is only personal information such as email, address, phone numbers, etc. Online Reputation Management strategies focus on pushing down the negative and pushing up the positive when information cannot be removed.

      Removing your information from the Internet can be a challenging task in safeguarding your privacy. Start by identifying the specific content or personal information you wish to have removed. Search engines are the gateway to this data, so commence your removal quest by submitting removal requests to major search engines like Google, Bing, and Yahoo.

      When removing content from websites that display personal information obtained from public records, such as Whitepages or Spokeo, simply follow their specific opt-out procedures.

      Don’t forget to manage your social media settings, be vigilant about the information you share, and delete or make private any personal posts, photos, or details. If your efforts seem insufficient or the task too excessive, consider hiring a professional online reputation management or privacy service to guide you through the process and manage complex removals. Keep in mind, that while you may not be able to erase every trace, a combination of these steps can significantly reduce your digital footprint and enhance your online privacy.

      Let SEO Image Repair Your Online Reputation

      In a world deeply intertwined with the digital realm, maintaining a positive online image is not an option but a necessity. By embracing the strategies outlined, including utilizing the services of a reputable reputation management company like SEO Image, you can effectively navigate the challenges posed by negative content. Remember, the road to a sterling online reputation is paved with diligence, proactivity, and planning, and the right partner can make the journey not only manageable but also rewarding.



    • AI vs Human SEO

      Will AI Replace Organic Search Results and SEOs?

      by Alan Rabinowitz

       

      The future of Search is now questionable

      As artificial intelligence (AI) continues to advance its capabilities in search marketing, it takes up space in organic results, and is complicating the ability rank in organic results. With mounting advancements, there is growing speculation that AI will perhaps replace organic search results altogether.

      AI has changed the way we interact with technology, from voice assistants like Siri or Alexa, to the various recommendation systems that we use, for instance, when shopping online, and based on viewing history with streaming services. AI has similarly changed the search world, taking advantage of machine learning via search engines that are able to provide increasingly useful search results and recommendations.

      The future of Artists is now questionable

      In a disturbing way, the artist may consider panicking, having received a quick start with applications like Midjourney, which can create millions of illustrations (for educational publishing) within seconds. The featured image at the top of this article was created in thirty seconds using the Midjourney AI.
      As a former illustrator, I see Midjourney essentially as a super-cheap replacement for hand-painted artwork. The publishing industry is always looking for the cheapest yet good art for covers, and now it has the ability to produce “decent” art in seconds for pennies. All “AI is writing ART” is now in the public domain, and anyone can reuse it or publish it – all while being unoriginal.

      The future of Writers is now questionable

      AI can produce content using many different methods, including natural language generation (NLG), which allows machines to generate text based on user inputs or numerous datasets. Thus, many writing assistants utilize AI technology to assist writers in improving their writing by offering suggestions related to grammar, writing style, and word tone.

      Artificial intelligence can generate text, but it cannot replace human writers entirely. Writing is a creative process involving critical thinking, analysis, and interpretation – all human skills that machines are incapable of engendering. AI can create content given certain criteria, but at this point in time, it can never match the depth of human thought or the nuance that accompanies such thought.

      However, as AI progresses and eventually develops itself, this can change quickly. There are lots of stories regarding how people have used ChatGPT for writing, term papers, thesis, website content, and even part of this article, slightly modified. AI allows you to produce very good writing in less than ten seconds, the same as it does with art or search results. So that should concern writers as well.

      The future of SEO is now questionable

      One of the most significant ways AI can impact SEO is through its ability to understand natural language processing (NLP). NLP is the ability of machines to understand and interpret human language, making it easier for them to identify the intent behind search queries and provide more relevant results. This means that search engines powered by AI can better understand the meaning behind search queries and provide more accurate results, making SEO more challenging unless, of course, the SEO is using AI creatively to develop the content. Like this entire article. Which is based on AI and manually elaborated on (pretty heavily) since AI is still limited and tends to be a bit repetitive in statements at the moment.

      Another benefit of AI integrated into search is that AI can identify patterns and trends in search behavior, allowing it to predict what users are looking for and deliver more targeted results. This can make it more difficult for businesses to rank for specific keywords or phrases, as AI-powered search engines may prioritize content that matches the user’s search intent over content optimized for specific keywords. This appears to be one of the more recent models seen on search engines.

      Since authority is a major factor in current ranking algorithms, it’s questionable how a search engine or AI that is used as a search engine, would understand authority with referencing like links. Below I theorize one strategy which is imperative for today’s SEO anyway, so it may indicate AI elements of search results already.

      While AI is making SEO more challenging, it’s not necessarily replacing it. Instead, it’s changing the way businesses need to approach SEO. The E-E-A-T strategy for SEO still holds weight here. As search engines become more intelligent, or even become replaced by AI altogether, businesses need to focus on creating high-quality, relevant content that answers the user’s search intent rather than just targeting specific keywords. This means that businesses need to put more emphasis on creating content that provides value to their audience, rather than just optimizing for search engines.

      Matching Google’s E-E-A-T is imperative for businesses in 2023. As AI integrates and eventually becomes the algorithm, influencing it will become harder. It’s important to understand how it currently works.

      When searching for the Best SEO Companies in NYC, AI uses data from third-party websites and simply returns what it finds and also gives a disclaimer. It’s pulling information from web sources, so instead of links, being a reference and/or being listed on websites would be a way to influence AI and a replacement for link building and the link itself no longer matters the reference and information does.

      So modern-day SEO needs to take this into consideration as part of its SEO strategy. Links may not be as necessary for SEO of an AI search engine. However, this would make it clear that AI marketing services will be very important. So, in theory, the smart SEO strategies of the past two decades, still work in the AI model search engine, they just need to be thought of differently.

      Best NYC SEO Companies

      The future of Search Engines is now questionable

      With Google/IO presentations showcasing how Google plans to integrate AI, one can say that the priority of AI is higher than Google’s own organic search results, making you wonder if AI has replaced Google’s algorithm completely, or will in the future. If it does replace Google results, it levels the playing field, as anyone can simply license AI and develop a competitive search engine in seconds.

      Wow! Imagine that, your own search engine in seconds, just like your own art in seconds.

      So the future of Search Engines is now questionable as well. Search leadership is more likely to change since this makes it appear that Google, themselves, feel/admit that AI results are better than the past 25 years of Google’s organic search algorithm.

      LOL Yes, this is a bold statement and a bit of a push, but look at how Google is planning to put AI above its own organic results…What does it say to you?

      Google AI integration into search results

      While Google is the current search leader, an AI competitor will likely level the playing field as AI develops over time. How we use search to find information, products, and services can change as AI develops itself and even presents results as it sees fit.

      This opens up the possibility that Influencers and marketers can push new AI products like a new AI search engine (a ChatGPT derivative/license not owned by a major company), and even state how systems like Google’s search algorithm, are now archaic.

      It will be interesting to see if the crazy rush to implement AI into search engine results becomes the cause and start of new ways to search and new AI engines. As one search engine’s AI will no longer be better or more sophisticated than the other, as it’s all simply AI and replaced the same way an artist or writer can be replaced with AI.

      While AI is still in its infancy, it’s important to watch and see if an AI engine will replace a search engine, and if so, does this mean that one AI Engine is better than any other AI Engine? Search is becoming more exciting, and how to market to AI Engines is also exciting and a breath of fresh air to someone like me who has been marketing websites since 1998. Challenges are fun, and AI represents the next iteration of SEO challenges. I do predict a huge change in search, which may also include a change in major players.



    • SEO Image Rated Best NYC SEO company by ChatGPT

      ChatGPT Ranks SEO Image #2 in NYC

      by Alan Rabinowitz

       

      Personally, I think we’re the best. However, we’ll accept being rated #2 by an AI.

      We asked:

      Who are the best-rated SEO companies in NYC?

      As an AI language model, I do not have access to real-time information on the current ratings of SEO companies in NYC. However, there are several reputable SEO companies in NYC that have received positive reviews and ratings from their clients. Here are some examples:

      1. Ignite Digital – This company has been named the #1 SEO company in the USA by Clutch.co. They offer a range of SEO services, including technical SEO, local SEO, and content marketing.
      2. SEO Image – SEO Image has been providing SEO services in NYC since 2002. They have a team of experienced SEO professionals who use a data-driven approach to optimize their clients’ websites.
      3. Thrive Internet Marketing Agency – Thrive is a full-service digital marketing agency that offers SEO, PPC, social media, and web design services. They have received numerous awards and accolades for their work, including being named a Top SEO Company by Clutch.co.
      4. SEO Brand – SEO Brand is a digital marketing agency that specializes in SEO, PPC, and social media marketing. They have worked with a range of clients, from small businesses to Fortune 500 companies.
      5. Directive – Directive is a B2B search marketing agency that specializes in SEO, PPC, and content marketing. They have a team of experienced SEO professionals who focus on data-driven strategies to drive results for their clients.

      Remember, it’s important to research and evaluate different SEO companies based on your specific needs and goals before making a decision.

       





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