Alan Rabinowitz

The Google Sandbox Effect Theory

by Alan Rabinowitz

The infamous and theoretical Google Sandbox Effect, where new domains are reported to take 9 months or longer to rank. Notice something interesting about the 9 Months? 9 Months is a life cycle of humans. We are in the womb for 9 months before we are born. Google uses this timeline in its sandbox effect so that all websites must be born into Google.

Interesting how life and Google are handled the same. For some of us, life and Google seem to cross paths quite often. So what is the Sandbox? The Google Sandbox is a theoretical gateway into the Google index. Apparently, this gateway is somewhat square or boxlike in nature. Getting out of the box and into the index to be seen by the rest of the world, can be a big challenge and well worth the effort to anyone that wants to see traffic from the Search Engines.

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The Top 4 Age Factors for Search Engine Ranking

by Alan Rabinowitz

Age is a very important factor in Search Engine Optimization. There are several different types of age that can play roles in how Search Engines rank websites. Knowing these factors can be helpful in determining how long it will take for a website to rank well. Keep in mind age is only part of the algorithm, as other factors such as link popularity and keyword rich content will play a major role as well in rankings.
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Quantity vs Quality and Blog Spam or Linkbaiting for Fame

by Alan Rabinowitz

One obvious route to fame and blog celebrity status is somewhat related to two factors, the quality of posts and the quantity of blog posting. One tends to feed more on the fact that people are always looking to aggregate news or re-syndicate content for ad purposes. The other is geared for serious readership.

Looking at the biggest bloggers (blog celebrities) that syndicate over 10 posts a day and comparing that to other sources whose staff write original content, and then of course, to smaller firms that elect a staff member or executive to post, definitely shows differences in quality and quantity.
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Increase PageRank and Quality Content Factors

by Alan Rabinowitz

Content, considered king by some, is currently proven to impact the PageRank of a page. For instance, pages with more content and well-written content generally get a PageRank boost. If the content is original and high quality based on a “Microsoft Word-Like” word processors that Google uses, then pages gain an additional boost.

If the numbers of words on a page are small, then the pages seem to get less priority and are more inclined to trip the overly-aggressive duplicate content filter. So in effect, what we see as on-page content is now playing much more of an important role in the recent Google algorithm change.
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Why You Need to Design Sites for Search Engines – NOT Visitors

by Alan Rabinowitz

For years we told users to design sites for their visitors and not the search engines. Today we state the opposite. We now believe it is imperative for sites that want to have top search engine rankings, to maintain proper page and navigation and website structure, so they do not get lost in the search results.

If you do not design and structure your sites for Search Engines, they will erase you. Yahoo and Bing tend to be more lenient to thinner content repeated in a template while Google seems to require more elaborate content which means you need to avoid templates and pages that have repeated or similar content.
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Industry Popularity Factors in Search Engine Ranking

by Alan Rabinowitz

In a recent post, I discussed the topic of “Industry Popularity” as a ranking factor. In this post I will elaborate on it and how it crosses into Search Engine Optimization. Industry popularity is simply what it says, the popularity of a site in relationship to its specific industry as a whole. Part of the industry popularity method includes social network use as a trigger.
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