We’re actively seeking a remote salesperson who has what it takes to work with small, mid, and enterprise-level businesses. Selling of SEO and Reputation Management services for one of the nationwide leaders in both services. With 18+ years of experience. Our background sells itself.
You will be responsible for generating leads as well as working on existing leads with the sales team.
Many thanks to the imageseo.io team for helping us with the account. imageseo.io is a WordPress image plugin (not affiliated with SEO Image) that optimizes elements of images for image search and worth a look if you use WordPress. Check out their Image SEO Guide as well. It’s worth the read and has some great info for helping you optimize your website images.
SEO Image is not about optimizing images, although that is a ranking factor we optimize for with all our clients. We’re referring to our Brand. The SEO Image brand and motto is: Defining Your Corporate Image on the Web™. So we are using it differently.
We have always been about branding through SEO and Online Reputation Management (ORM) hence the SEO of your business Image. Image Optimization is an important ranking factor and can be a great traffic driver when images are triggered in the search results. Also, Image search is a great traffic driver as well and for some businesses, it represents a great way to bring in relevant traffic…
Why Optimize Your Images?
There are numerous reasons why image optimization is important for any SEO strategy including:
Driving In traffic from image results
Helps your website scoring as a whole
Images can trigger for some searches and become clickthroughs and traffic
Elements of an image like “ALT text” impact overall rankings of pages
Image names correlate to site relevancy ranking factors
So as part of any SEO campaign we typically optimize image alt tags and naming conventions to help overall SEO scoring.
What Are Image SEO Ranking Factors?
There are a few things you can do for images to help your image SEO:
Image SIze – Speed is important you need to scale your images for fast loading sites. In a day and age where speed is becoming (not yet) a significant ranking factor, we need to think ahead and make cleaner faster, more user-friendly sites. Google recommends using Imagemin to compress images. However, this requires developer expertise to use so it will not be utilized by a majority of the web until better supported. So WordPress plugins like Smush, ShortPixel, and Hummingbird will suffice.
Image Alt Text& Image Title – This is the invisible element designed for the visually impaired that Search Engines use for content. It also allows you to place the content of the image in the alt or “alternate text”. The title tag title=”Similar to Alt”… does the same thing but is a tool top and a long mouseover on an image will make the tooltip visible. Personally, I do not like the title tag usage in images. it is not necessary (unless the alt text is missing and you want to validate it) and not recommended by the W3C.
Captions or Content Around the image – Search Engines will use surrounding content as indicators of what the image may be about.
Image Name – simple enough? Name it appropriately and build trust by avoiding excessive use of keywords in the image name. Do not stuff it with keywords.
Link to Images – What!? That’s correct, multiple sites referencing an image can help it rank, links work for images too! Don’t go nuts. As it can be considered hotlinking if you reference it from another site, a direct link is different. Google does have rendering engines, however, the amount they can read in images is debatable. Good images such as infographics can get shares and links that help search engines see more value in them. Despite the lack of tools to determine social image links, ranking factors like this are helpful.
Format – For speed, formating can be important, and modern image formats that have little support from most image/photo/design applications are recommended for use by search engines in their speed scoring reports. Pagespeed Insights used to suggest using a format like .svg or .webp. It currently appears removed from the reporting. Modern formatting allows for Image Metadata which can also help images.
Schema – Schema helps search engines understand advanced layouts and since there is in fact schema for images, where appropriate, you can utilize it in BlogPosting and Article types. It is a property. Be sure you match your image SEO, so Alt Text and Object should be the same. Since Schema is not designed for Images, images are used in conjunction with other parameters, this is reserved to featured images, post images, social media images, etc. where the image is part of a specific schema, if you match your alt tags, your strengthen your SEO for keywords added. For example: <img src=”…./images/bestphotoever.jpg” alt=”Best Photo Ever”…
Use an Image Sitemap – Let Search Engines know where all your images are. Sites maps ease the load on search engine spiders. This is NOT a ranking factor, sitemaps are used to help search engines and assure proper indexing of your website so we suggest you consider using them.
According to 2017 Data from Jumpshot & Moz,2017 Data from Jumpshot & Moz, Google images represent close to 30% of online searches. So this is not an area to be missed. Optimize your images and the content that surrounds them. If you need help, hire a professional SEO Company like SEO Image!
Metropolitan Magazine is one of NY’s most respected luxury magazines which constantly features lifestyles of the rich and famous and hot spots and hot stars. SEO Image’s Alan Rabinowitz has been a marketing guru since the late ’90s. As a seasoned veteran of the SEO and Reputation Management services industry, Alan has helped numerous businesses and individuals gain exposure online and clean their reputations.
Having an extensive art and design background, Alan helps them his clients understand what visitors see and how their eyes travel across websites. He utilizes this know-how, to help client websites capture more leads and sales by designing with conversion strategies in mind so that the full impact of the SEO services can be seen with constant form fills, phone calls and sales.
Imagine having a website that has super-high conversion rates and lots of related traffic!
Call 888-736-2667 today to get Alan and his teams, cutting-edge SEO services to help your business achieve success online. Let us use this Influencer know-how, to help your business grow.
With the rise of voice technologies like Apple’s Siri, Google’s Ok Google, Amazon’s Alexa and Microsoft’s Cortana, marketers today are only beginning to uncover the most effective voice search optimization strategies in marketing.
The voice search revolution is around the corner and voice command is on the rise.
What’s more interesting is how we see voice search evolving passed our laptops, smartphones, and tablets; oozing into our speakers, TVs, watches, cars and even in our homes to just to name a few connected things.
The good news?
Voice search optimization is in its early stages, and early adopting search marketers have the opportunity to beat competitors to the punch.
In this SEO voice search article you will learn:
● Why voice search matters to marketers
● How users use voice search
● Voice search strategies that optimize for digital assistants
Why Voice Search Matters To Marketers?
Hummingbird
In 2013 Google released the algorithm update, Hummingbird. It splashed waves in the SEO community and marketers were forced to adjust their SEO strategies. Before, search was all about keyword strings and backlinks from other sites.
Now with Hummingbird, Google went from “strings to things”; considering each keyword in each query, user intent and the overall relationships behind keywords; forcing webmasters to feed search spiders content in a more human manner.
Instead of keyword stuffing, webmasters now must identify important keywords and also make connections to user pain points (points where conversions drop); increasing the chances that users will find a more semantically correct search result.
RankBrain
In 2015, Google introduced artificial intelligence (AI) algorithm, RankBrain. Which helps Google come up with accurate search results for queries that it technically does not know. It does this by depositing large amounts of written language into mathematical entities called vectors for computers to understand.
Why is RankBrain important to search marketers?
With all the different variations a query can be phrased, combined with all the meaning variations behind each word, whether it be typed in keyboard or with voice search, RankBrain AI uses mathematical guesses to connect unique keyphrases to related keywords. And because it’s AI, it gets better with time.
With 15 percent of queries being 100 percent unique to Google every day, RankBrain not only provides users with the next best possible options but also inspires search marketers to create more content that can rank for the other 15 unique variations Google has never seen before.
Google dominates the search market, owning 74.5% of the search market pie. Search marketers have no other option but to cater to Google’s algorithm. Other notable search engines like Bing, Yahoo!, Baidu, and others together all hold only between 5% – 10% of the search market pie.
To win the search war, marketers have to play on Google turf.
Voice Technology Revolution
Today it’s trendy to use voice commands. Voice search is already a popular gesture with users, and its growth rate is expected to increase as voice technology matures.
At the moment, voice search market stats show:
● 50% of US households use voice search for online content;
● 62% of adults between 25 – 34 use voice search for online content;
● 75% of adults between 18 – 24 use voice search for online content.
Also, with the internet of things coming around the corner, it’s expected that by 2022 the average US household will have at least one voice activated device. In total that’s about 70-million devices. Marketers need to pay serious attention to voice search and learn how to leverage voice search strategies to their advantage.
So How Do Users Use Voice Search?
There’s a difference between voice search queries and keyboard queries.
Contrary to queries made on keyboards, voice search queries tend to be longer and are classified as being “more human.”
For example, a typed query for a vegan restaurant may look like this: “best vegan restaurant.”
On the other hand, voice queries are more likely to be more human and look like this: “where’s the best vegan restaurant near me?”
It’s also worth noting that since voice search hit the scene, question phrase queries have spiked 61 percent yearly.
Sitting at the top of the question phrase movement are “who” questions. “Who” phrases skyrocketed up 134 percent and “How” phrases up 81 percent.
Users want digital assistants to know the best possible answer to their query nearest them. Whether it be “best cafes near me” or “best dentists near me” mobile users on the go want to know local content, whether it be in Manhattan or Los Angeles. Keep in mind that desktop searches and non-voice searches tend to type the region vs. using “near me” which is usually added to Google suggest as well as the region. Mobile users tend to say “near me” as noted by Google. 88% of “near me” searches are mobile and a growing trend on mobile as well. So optimize accordingly.
Voice Search Strategies And How To Optimize For Digital Assistants
Create Content That Answers Questions
With voice search queries being more conversational and stacked with question phrases, you’ll want to tailor your content so that your website answers questions in a more human way.
So how do you answer questions in a more human way?
Well, a good place to start is to listen and note how your customers ask for products and services in your store. If you’re doing keyword research for answer optimization, use tools like Question Samurai, StoryBase, and Answer the Public. From here you can tailor your content for voice search queries and create original pieces like a FAQs page, blog posts, free eBooks, infographics and even videos.
It’s nothing complicated, just write like a human.
Search Engines Love Mobile-Friendly Websites
With Google’s Mobilegeddon algorithm pushing the mobile search revolution into 2015, it’s never been more important for brands today to deliver mobile-friendly experiences. Sites that do not perform well on mobile tests like speed and responsive design will rank lower in 2018.
You can use Google’s free mobile-friendly tool and also Google’s page speed tool as well to figure out if your website needs extra work. Most voice commands are made on mobile devices, so it’s without a doubt that Google will serve users the best possible mobile-friendly experience.
The free tools mentioned above will provide useful insights that show you how you can improve your overall site speed.
Local Optimization
One of the most effective voice search strategies out there is local optimization. Voice queries tend to ask for local information. Start by brainstorming keywords that describe your niche industry and your neighborhood. Then create local pages that target those keywords. Be sure to also use the trending keyphrase “near me” in your title tags, meta descriptions, internal links and anchor text.
Also, you’ll want to claim your My Google Business listing. It’s free, and with it, you’ll be able to show important information to searchers such as your business name, address, phone number, ratings, hours of operation, directions and your website. This will also help you populate Google’s prized Knowledge Graph.
And remember: when you fill out your Google My Business listing, be consistent in how you use it on your website and in other local directories.
Why?
Google rewards consistency. Whenever you fill out any business information online with any listing make sure your business name, address, and phone number are all consistent. This signals to search engines that your business is legit. When businesses show inconsistency on the web, it makes their business look fake, spammy or even hacker-ish. Even the slightest mistake can lower your SEO score.
Structured Data And Schema Markup
Web pages with schema markup have an advantage over websites without schema markup. Pages with markup give search engines a better understanding of a webpage’s content and most importantly its context; pacifying to Google Hummingbird and voice search. When you markup content properties in your source code, you’ll get to take advantage of Rich Snippets and Rich Cards, which help with voice search and conversion rates.
The example below shows you the difference between search results with rich snippets and results without.
Conclusion
The SEO world is on the cusp of a voice search revolution. The voice technology we have seen in sci-fi series’ and films is finally here. And yes, it’s hard to keep up with technology in the marketing world.
The voice search strategies I mentioned above will give you a leg up on the competition. Remember to target local queries, create content and pages on your website that answer question phrases, and be sure to take users to fast and mobile-friendly websites that have marked up pages.
If you can think of one or more effective voice search strategies that are not on our list, feel free to share your insights below and leave a comment in the comments section.
Did you know that all the time and effort it takes to build a positive brand reputation can be ruined by a single bad review on Google, Yelp, Rip-off Report, or Complaints Board? Managing your online reputation is no longer optional but mandatory for your company’s survival.
First, Some Highlighted Statistics:
78% of consumers trust peer recommendations while only 14% trust advertisers.
8 out of 10 Internet Users in the US say that negative information read online made them change their mind on a purchasing decision.
86% of people would pay more for services from a company with higher ratings and reviews.
The Importance of creating a positive reputation online has never been more crucial. Continue reading →
Now That Google Is Limiting PPC Keywords, How Do You Market Your Rehab Center?
Advertising avenues for drug treatment and rehab centers seem to be growing narrower with time. The powers that be at Google recently implemented new restrictions targeting PPC advertisements for addiction and rehab centers after seeing rising cases of “misleading experiences” in treatment centers. The restrictions have been implemented as a preventive measure against drug treatment and rehab centers with aggressive paid search marketing strategies yet don’t provide the promised services.
The soaring rates of drug and alcohol addiction in the US have led to a mushrooming of rehab centers. Addiction treatment has become a booming business with cut-throat competition for patients seeking for help. Addicts or their families always turn to Google and other search engines when looking for help in a rather discreet way. Unfortunately, some of these online searches lead the unsuspecting addicts or their loved ones to rehab facilities that don’t live up to their promises. Google recently acknowledged this problem and began limiting ads that show up when a user searches for addiction treatment and rehab centers on its search engine.
According to Elisa Green, Google’s spokeswoman, the decision to restrict rehab PPC ads was reached after they found “misleading experiences” in a number of drug treatment centers advertising on their platform. The decision will, however, limit a majority of small-time rehab centers seeking to get a piece of the $35 billion addiction treatment industry. Facing Addiction’s co-founder, Greg Williams says the move by Google is a strong statement on the importance of people’s lives over the pursuit of profit.
Google is now clamping down on any ad that shows up when a user searches for phrases such as “alcohol treatment center” or “drug rehab.” They are not even selling ads related to the phrases or the keywords anymore. So which other marketing options does a rehab center have after the recent Google’s restrictions? Where should rehab centers focus their online marketing efforts now?
SEO is the Way to Go Now
The delicate nature of drug and alcohol treatment centers demands a precautious approach in marketing. You cannot employ all-too-aggressive or intrusive methods in your marketing efforts but you still want to reach as many individuals in your locality and beyond who need the services you provide. It is a delicate balance between maintaining your fine reputation as a center that does not market aggressively and attracting more clients so that you can keep on doing the good work. Search engine optimization (SEO) provides a perfect solution to this marketing conundrum.
SEO is more targeted than other forms of advertising. It helps you rank high for search terms or keywords related to your treatment center, giving you a good opportunity to immediately reach individuals who are actively seeking for your treatment and rehab services. With SEO you can market your rehab services consistently without appearing like you are doing it too aggressively. So far, SEO is still one of the most cost-effective methods of making sure your drug treatment and rehab center is found by potential clients via search engines.
Due to the embarrassing nature of addiction, most people seeking for rehab facilities prefer to do it discreetly via Google and other search engines. It is therefore important to ensure that your website appears in the first few results that come up when a person searches for related key terms such as “rehab centers in [your city or region]. SEO provides the easiest way to get there. SEO is completely unobtrusive but ensures that your treatment center is easily found by people in need of your services.
So how do you employ SEO strategies effectively to rank your center’s website on top search engine results? Well, SEO is a broad concept involving numerous on-page and off-page strategies to not only ensure that your site ranks well but to have an edge over your competitors too. However, some of the best SEO practices include optimizing for specific keywords that are related to your rehab treatment center. The strategies you use in optimizing for specific keywords depend on the services you provide. For instance, do you treat addiction to drugs, alcohol or both? Does your center have a holistic or 12-step approach of treatment? Where are you located and which words or phrases do people in your city or region use when referring to the region? The answers to these questions will determine the SEO strategy you employ, especially the keywords you need to rank for.
Your Content Strategy
Another key factor in SEO is the content you have on your website. Google ranks websites primarily on the relevance, value, and usefulness of the content they publish. It actually makes no sense to spend time and resources to rank a site that does not provide enough value to convert visitors into clients. In as much as your goal is to make people seeking for addiction help fill your contact form or call your center, it is important to have useful content that is convincing enough to make someone take the desired action. Publish different types of content targeting different types of addiction patients or their loved ones. Having a different page for each service that you provide is always helpful.
Register With Google My Business
Lastly, make sure your rehab center is registered with Google My Business. This helps you to reach users searching for rehab services in your area. Most people seeking addiction treatment for themselves or their loved ones are likely to use location-based searches for treatment centers close to them. Google My Business allows you to list your treatment center’s name, physical address, telephone number, and office hours from a single convenient location. Remember to connect your center’s Google+ page with Google My Business.
Another advantage of using Google My Business is mobile search. Your website will easily be found by anyone looking for a rehab center in your neighborhood or city via mobile. Keep in mind that close to 50% of searches today are done on mobile devices.
Conclusion
With the right drug and alcohol rehab SEO practices, you’ll soon start seeing more website traffic, more phone calls, and an increased number of contact forms being filled by potential clients. SEO helps you reach more people looking for your help via search engines in a useful and unobtrusive way. When done right, SEO is significantly less expensive than PPC, which is no longer viable given the latest restrictions from Google.
“Who” phrases skyrocketed up 134 percent and “How” phrases up 81 percent.
