Alan Rabinowitz

Quantity vs Quality and Blog Spam or Linkbaiting for Fame

by Alan Rabinowitz

One obvious route to fame and blog celebrity status is somewhat related to two factors, the quality of posts and the quantity of blog posting. One tends to feed more on the fact that people are always looking to aggregate news or re-syndicate content for ad purposes. The other is geared for serious readership.

Looking at the biggest bloggers (blog celebrities) that syndicate over 10 posts a day and comparing that to other sources whose staff write original content, and then of course, to smaller firms that elect a staff member or executive to post, definitely shows differences in quality and quantity.
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Increase PageRank and Quality Content Factors

by Alan Rabinowitz

Content, considered king by some, is currently proven to impact the PageRank of a page. For instance, pages with more content and well-written content generally get a PageRank boost. If the content is original and high quality based on a “Microsoft Word-Like” word processors that Google uses, then pages gain an additional boost.

If the numbers of words on a page are small, then the pages seem to get less priority and are more inclined to trip the overly-aggressive duplicate content filter. So in effect, what we see as on-page content is now playing much more of an important role in the recent Google algorithm change.
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Why You Need to Design Sites for Search Engines – NOT Visitors

by Alan Rabinowitz

For years we told users to design sites for their visitors and not the search engines. Today we state the opposite. We now believe it is imperative for sites that want to have top search engine rankings, to maintain proper page and navigation and website structure, so they do not get lost in the search results.

If you do not design and structure your sites for Search Engines, they will erase you. Yahoo and Bing tend to be more lenient to thinner content repeated in a template while Google seems to require more elaborate content which means you need to avoid templates and pages that have repeated or similar content.
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Industry Popularity Factors in Search Engine Ranking

by Alan Rabinowitz

In a recent post, I discussed the topic of “Industry Popularity” as a ranking factor. In this post I will elaborate on it and how it crosses into Search Engine Optimization. Industry popularity is simply what it says, the popularity of a site in relationship to its specific industry as a whole. Part of the industry popularity method includes social network use as a trigger.
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Google February and March Updates Show “Dancing” Results

by Alan Rabinowitz

February and March were busy months for activity on the Google Datacenters. With thousands of sites in a constant flux, many marketers have been theorizing the end of static rankings as Google seems to be turning itself into a constantly changing algorithm similar to how MSN was a few months ago.
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Alexa Adds Regional Data to Traffic Rankings Detail

by Alan Rabinowitz

A trip to Alexa Traffic Rankings search and there is now regional data from where most traffic is coming and Regional Alexa Ranking Positions.

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