Alan Rabinowitz

    All posts by Alan Rabinowitz
    • SEO Image

      Search Engine Optimization as Marketing

      In today’s world of online marketing, businesses need to go beyond standard SEO services and embrace the recommendations of modern search engines to seek higher quality SEO strategies. SEO firms that give their clients an added benefit to their service, or offer viral marketing services as an additional package, offer their clients the ability to go viral and use Linkbait and viral marketing methods. Linkbait (a strategy to get webmasters to link to a target website by offering them something) is one method of trying the viral marketing strategies seen by huge Viral successes such as Google, Flickr, Technorati, and del.icio.us. All of these sites are popular, and gain their traffic from link popularity or something they offer to their visitors. Google likes people talking about them, del.icio.us like to talk about people, flicker likes people to look and show and technorati is people talking. Continue reading





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      MSN to Buy Yahoo?

      The latest news buzz is MSN’s proposed talks with Yahoo for a buyout or M&A. This would be a very interesting takeover, as the combined searches of MSN and Yahoo would be 33% of all online searches and Google would still lead with 49%, according to a Nielsen Net Ratings April 2006 report. This would make the search margins closer and a strategic deal with other search providers could even out MSN and Google should this happen. Continue reading









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