Alan Rabinowitz

14 Digital Marketing Tools That Accelerate Workflow

by Alan Rabinowitz

The digital marketing arena is a massive space, and the workload can get overwhelming, especially when you campaign for highly-competitive clients. However when you have the right digital marketing tools by your side you’ll discover that your workflow runs more efficiently, your campaign strategies are more effective, and your measurement plans drastically improves.

It’s a win-win-win. So without further adieu, we highlight our favorite digital marketing tools with you, all geared to help you organize and accelerate your digital marketing campaigns without breaking the piggy bank.
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Google – Screw Organic, It’s All About the Ads.

by Alan Rabinowitz

It may just be a test, but I think it’s the “New Google” all Paid ads above the fold. If it’s not all paid, then see my post previous post about Google organic listings being below the fold. In essence Google is making a statement which is not one that would be interpreted well…
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We’re hiring! Business Development Manager, Sales Manager, SEO Professional Positions

by Alan Rabinowitz

We’re expanding again, we are currently looking for SEO Sales Positions, See our Ad in LinkedIn or visit our SEO career pages.

We’re offering competitive salaries and commissions.
5 Web Development Tricks to Reduce Your Bounce Rate

by Alan Rabinowitz

A high bounce rate has kept many website owners up at night, tossing and turning, seconding guessing their efforts and asking themselves that age-old question: “where am I going wrong?” It’s painful to see a significant percentage of your website traffic arrive, look around briefly, and leave again. It plays on our natural human fear of rejection. Continue reading →
The Declining Value of Google Organic Results Below the Fold

by Alan Rabinowitz

It has become very clear that with Google’s recent changes to the results pages for local searches that the organic results are actually below the fold. This means Google has made a change the will make it a necessity to have paid listings. Lets take a look at a keyword that generates a map result. I used “NYC Car Dealerships” and all I could see was paid listings and part of a map – Yikes! So no organic results are visible above the fold. Above is a screenshot from my laptop showing ONLY paid ads until I scroll. Below is a screenshot from my mobile device all showing ONLY paid listings. Ouch. Is Google really a good search engine anymore? Why isn’t anyone else asking this?

What does this mean for users? Continue reading →
Top 4 Popularity Types for Search Engine Rankings

by Alan Rabinowitz

While this article originated in 2007, it’s been occasionally updated and still holds true today. Some of what was explained is now common knowledge in the SEO Industry.

There are many factors that influence Search Engine Rankings. Content, Architecture, Popularity, and hundreds of other factors too numerous to name.

If we take away the website’s content, what things would make a site show up on the Search Engines? We have defined 3 factors of major importance for today’s Search Engines.

Link Popularity, Social Popularity, Industry Popularity, and Click Popularity, these are all current factors in ranking websites in the major Search Engines. Continue reading →

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