Alan Rabinowitz

Supplemental Index – Why are big sites falling victim?
by Alan Rabinowitz

The supplemental index has become a tool for Google to place less valued pages into to try and fine-tune the quality of its main index. In fact, the current supplemental index is growing rapidly and may be trying to get into the “Size Wars” of Millions of pages indexed. – OK, so I may like to exaggerate a little, but the fact is this is an index that is going through changes and has its own updates. Meaning 6 months ago a site in the Google index was there for duplicate content, now there are other reasons that Google is using to value sites and place poorly created pages into the supplemental index.
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Google’s over-emphasis on LSI & Authority Domains – Does Relevancy Even Exist?
by Alan Rabinowitz

Every once in a while, marketers may become critics, and this post would be just that. Most of the time, this blog has been informative, but after being involved in search since the late 90s, and seeing so many algorithm changes and so many different Search Engines, I think it’s nice to make a few comments that are meant to be 100% constructive criticism. That being said, here you go…

I would not call the US government spammers the way I would with some of today’s price comparison tools that buy millions of paid text links, but I do believe that both of these types of sites are over-emphasized in Google’s results. Also any Authority domain in any industry, and those that are considered general industries, are given too much power. Its almost like Search Engines do not trust their own results that they fill them with popular news sites, wikis, government sites and price comparison sites. That’s all fine and dandy, but I think we’re getting to a point where people are tired of finding the same sites dominating every industry and a lack of original and relevant results.
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The Top 3 Tools for Keyword Research on the Fly
by Alan Rabinowitz

This is a quick Tidbit for SEO Keyword Research: Utilizing Keyword Search Tools on the Fly.

One thing we often do with clients is track terms in conversations about potential new directions and goals. In doing this we often use our knowledge of the system and the goals of the client to determine the best choice of terms. Sometimes we have to change prior selected terms as the data the trackers provides can change if the industry is a seasonal business, or if the needs of the client change, or if terms that we researched on one tracker do not produce the traffic expectations of the client.
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SEO Image Interview with Mr. SEO (Part 2)
by Alan Rabinowitz

Listen to part 2 of the amazing SEO Geeks on Caffeine. Joe Balestrino, of the New York SEO Company MR. SEO, and I cover so many SEO topics and theories that even Matt may like this. We even address concerns on relevancy and the choices made by Search Engines to use when creating Search Algorithms. I brag a bit in a vague fashion and offer some advice that can help anyone as they are presented in an educational fashion.
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Links: A Commodity to be Bought, Sold, Traded, Bartered and Penalized for…
by Alan Rabinowitz

Never before have we been in an era where links have become a commodity. You can sell them, buy them, trade them, barter for them even try to fish for them as link bait with crazy ideas and good information.

But what is the real value of a link? Should we be buying links, should paid links be considered only for the purpose of ranking better in the Search Engines?
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Marketing via Search Engine Strategies
by Alan Rabinowitz

From hatbait to drinkbait, Search Engine Strategies is a marketers venue for marketing and linkbaiting. This year was no exception.

It seems NYC has its reputation amongst the marketing celebrities that market themselves via SES. This year I managed to meet many of them, at least may of the bloggers. Some of the marketers in NYC like to hide themselves away rather than socialize. I was told that only in NYC do all the private parties exist, mainly due to how the NY economy is. Continue reading →

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