Alan Rabinowitz

Yahoo! Puts Emphasis on Natural Results

by Alan Rabinowitz

Yahoo! Search, which currently has the most paid ads above the natural results with 4 ads, has decided to put some emphasis back to the natural by adding an arrow next to the first natural result.

Its pretty easy to see and does have impact (more so once its full size (my preview is a bit small) when there are ads for terms.

On the opposite end is MSN which seems to place the least emphasis on PPC ads, yet somehow has the highest amount of clickthroughs in relationship to natural clicks according to Enquiro & Marketing Sherpa, see our Search Visibility post.

According to this data, natural results on all engine account for more clickthroughs, so “naturally” this is a good move for Yahoo!
🙂
Link Popularity Building through Link Types & Link Quality

by Alan Rabinowitz

I have written a 3-Part tutorial on the Search Engine Journal where I have been putting up weekly tutorials based on my SEO experience. For those of you who are unaware, I have been working professionally in the SEO industry since the late 90’s. I am very technical and have been a beta tester for Macromedia’s Dreamweaver for 1 1/2 years right up until Adobe purchased it. So when I base something on experience, I can assure you that I am no novice. I do not claim to be a know-it-all either, as a matter of fact, I learn on an almost daily basis.

I also feel that every SEO may have his or her own preferences in campaigns and what is needed can be determined better by a more skilled SEO. As the landscape changes regularly, there are always new methodologies that may be needed. I did touch on the latest methods of link building which are more marketing based than link building based.

Please Read it at:

Part 1
Part 2
Part 3

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Search Algorithm Popularity Factors and Types

by Alan Rabinowitz

Alan’s latest post is online over at Search Engine Journal.

It categorizes popularity types and gives a brief intro into each. In defining popularity types, we can determine the best methods of optimization that would benefit websites by utilizing these popularity’s. Knowing that if we are well-rounded and utilize every aspect, we can get websites more traffic and higher positions on the Search Engine Results Pages (SERPS).

If a campaign only focuses on one aspect of popularity, it will fall short in the industry unless the factor is strong enough to pick it up as a whole and it leads to a buzz in links and referrers. This means the sites itself will become popular. Gaining all types of popularity will set the site up as an Authority Domain in the eyes of the Search Engines.

I recommend you read the post here.
Supplemental Index – Why are big sites falling victim?

by Alan Rabinowitz

The supplemental index has become a tool for Google to place less valued pages into to try and fine-tune the quality of its main index. In fact, the current supplemental index is growing rapidly and may be trying to get into the “Size Wars” of Millions of pages indexed. – OK, so I may like to exaggerate a little, but the fact is this is an index that is going through changes and has its own updates. Meaning 6 months ago a site in the Google index was there for duplicate content, now there are other reasons that Google is using to value sites and place poorly created pages into the supplemental index.
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Google’s over-emphasis on LSI & Authority Domains – Does Relevancy Even Exist?

by Alan Rabinowitz

Every once in a while, marketers may become critics, and this post would be just that. Most of the time, this blog has been informative, but after being involved in search since the late 90s, and seeing so many algorithm changes and so many different Search Engines, I think it’s nice to make a few comments that are meant to be 100% constructive criticism. That being said, here you go…

I would not call the US government spammers the way I would with some of today’s price comparison tools that buy millions of paid text links, but I do believe that both of these types of sites are over-emphasized in Google’s results. Also any Authority domain in any industry, and those that are considered general industries, are given too much power. Its almost like Search Engines do not trust their own results that they fill them with popular news sites, wikis, government sites and price comparison sites. That’s all fine and dandy, but I think we’re getting to a point where people are tired of finding the same sites dominating every industry and a lack of original and relevant results.
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The Top 3 Tools for Keyword Research on the Fly

by Alan Rabinowitz

This is a quick Tidbit for SEO Keyword Research: Utilizing Keyword Search Tools on the Fly.

One thing we often do with clients is track terms in conversations about potential new directions and goals. In doing this we often use our knowledge of the system and the goals of the client to determine the best choice of terms. Sometimes we have to change prior selected terms as the data the trackers provides can change if the industry is a seasonal business, or if the needs of the client change, or if terms that we researched on one tracker do not produce the traffic expectations of the client.
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