The notorious nofollow tag. Sometimes called the Link Condom, this tag is supposed to keep Google from passing PageRank and from following the link to give the link credit in Google’s “link Popularity” search engine.
The tag is added to an HTML link tag like -a href=”link-here” rel=”nofollow”– This is what Google has asked Webmasters to use when selling ads so that their search engine can figure out that this is not a link to credit. While the idea of Google using it for Ads is the reason for its creation, most webmasters use it for one purpose – to stop a spam penalty for linking OUT to a bad neighborhood. Continue reading →